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Christine Archilla

@christinearchilla

I produce large-scale brand activations, hospitality experiences, and marketing campaigns that drive engagement.

I've led hospitality infrastructure and venue operations for FIFA World Cup 2026, planning premium guest experiences across 16 stadiums in the U.S., Canada, and Mexico. At Miami Stadium, I supported delivery of the FIFA Hospitality Programme for more than 60,000 guests across lounges, suites, and a hospitality village.

Across Miami Film Festival, Miami Book Fair, Fika Creative Group, and Turnberry Media Agency, I've produced 60+ events and activations, managed sponsor and brand partnerships, and delivered integrated campaigns across digital and in-person channels. I bring 13+ years of experience connecting audiences with brands through creative, operationally precise experiences in English and Spanish.

Experience

Work history, roles, and key accomplishments

Hospitality Venue Manager (Tournament Operation)

FIFA World Cup 2026

Jan 2026 - Dec 2026 (11 months)

Led delivery and on-site execution of the FIFA Hospitality Programme at Miami Stadium, serving more than 60,000 hospitality guests. Directed operational readiness for hospitality environments and managed matchday operations.

Monday.Com WeTrack Event Operations Vendor coordination Guest Experience Venue Management

Hospitality Venue Infrastructure Manager

FIFA World Cup 2026

Jan 2025 - Dec 2026 (1 year 11 months)

Lead hospitality infrastructure planning for FIFA World Cup 2026, delivering premium guest experiences across 16 stadiums and three host countries. Partner with venue operators and stakeholders to align planning and execution.

Monday.Com BIM 360 ACC Airtable SharePoint Event Planning Hospitality Management Stakeholder Management Risk Mitigation

Marketing & Events Manager

Miami Film Festival

Jan 2014 - Dec 2024 (10 years 11 months)

Drove audience engagement and revenue growth by developing and launching innovative marketing initiatives and event programs for the Miami Film Festival and GEMS Film Festival. Managed relationships with over 200 sponsors and partners.

Canva Airtable Trello Mailchimp Marketing Strategy Event Production Sponsorship Management Budget Management

Marketing Manager (Temporary Contract)

Miami Book Fair

Jan 2023 - Dec 2023 (11 months)

Developed and led the marketing strategy for the 40th anniversary Miami Book Fair, overseeing integrated campaigns for year-round programs. Managed paid, owned, and earned media campaigns across multiple channels.

Airtable Trello Google Workspace Marketing Strategy Campaign Management Influencer Marketing Budget Management

Co-Founder & Experiential Marketing Director

Fika Creative Group

Jan 2020 - Dec 2022 (2 years 11 months)

Co-founded and operated a boutique experiential marketing agency, developing integrated marketing campaigns and brand activations for clients across arts, culture, hospitality, and consumer brands. Led end-to-end project delivery and secured strategic partnerships.

Experiential Marketing Brand Activation Sponsorship Development Campaign Planning Budget Management Stakeholder Communication

Business Development Manager

Turnberry Media Agency

Jan 2018 - Dec 2020 (2 years 11 months)

Managed a $1.5M portfolio of client partnerships, overseeing experiential marketing programs, brand activations, and media campaigns. Served as primary client lead for luxury, retail, and consumer brands.

Business Development Client Management Experiential Marketing Media Planning Market Research Data Analysis