Christina DeSoto

I am a seasoned Vice President with over 30 years of extensive expertise in the herbal supplement industry. My career has been marked by visionary leadership in strategic marketing and operations, where I have consistently demonstrated my ability to boost brand visibility and engagement. I am skilled in event planning, social media management, and customer service, and I am eager to leverage my innovative strategies and comprehensive industry knowledge in a forward-thinking role within sales, marketing, or management.

Throughout my career, I have successfully orchestrated diverse events, from concept to execution, while managing vendor relationships and enhancing social media presence for increased engagement. My strategic planning and implementation of comprehensive events calendars have optimized resource allocation and maximized attendance through targeted marketing initiatives. I have a proven track record of driving event success through meticulous coordination and innovative promotion strategies, resulting in highlighted brand visibility and customer engagement.

In my previous role as Vice President at HSAC Enterprises Inc., I developed strategic marketing techniques that significantly boosted direct sales across multiple distribution channels. I have worked directly with the FDA to ensure compliance and product safety, managed infrastructure for product sales and distribution, and facilitated social media campaigns across various platforms. My commitment to excellence and my ability to forge and maintain partnerships with distributors, retail stores, and consumers have been key to my success in the industry.