Open to opportunities

Christian Parulian

@christianparulian

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Seasoned commercial leader driving partnerships, revenue growth, and event-driven marketing in esports and live events.

Indonesia

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What I'm looking for

I seek a senior commercial or partnerships role where I can lead revenue strategy, develop brand partnerships, mentor teams, and scale regional or international programs.

I am a commercial and partnerships leader with 12+ years building revenue, brand partnerships, and project teams across esports, events, media, and corporate sectors. I combine strategic planning with hands-on execution to deliver measurable commercial results.

Throughout my career I have built and led commercial teams, rebuilt revenue streams, and managed large clients directly, reporting to C-suite executives. I have driven partnerships and sponsorships at regional and national levels, especially within esports and large-scale events.

My strengths include project and content management, budget planning, data-driven analysis, and cross-functional coordination across sales, marketing, production and legal. I have a proven track record launching and scaling events, content projects, and B2B/B2C revenue channels.

I seek opportunities where I can lead commercial strategy, grow partner ecosystems, and mentor teams to exceed targets while helping organizations expand in regional and international markets.

Experience

Work history, roles, and key accomplishments

Current

Head of Commercial & Partnership

Current

Garudaku - PBESI Company

Jan 2023 - Present (2 years 9 months)

Built and led the commercial team to achieve revenue targets, rebuilt internal revenue systems to maximize brand partnerships, gaming voucher B2B/B2C and events, and managed key client relationships reporting to the CEO.

Commercial Strategy Partnership Management Revenue Management B2B Sales Team Leadership Client Relationships Business Development Negotiation

Brand Partnership Manager

ESL FaceIt Group

Jan 2022 - Dec 2023 (1 year 11 months)

Explored and secured brand and government partnerships for Indonesia programs, orchestrated the Indonesia partnership team, and coordinated deliverables with global leadership to support APJ initiatives.

Partnership Development Sponsorship Sales Stakeholder Management Proposal Development APJ Regional Coordination Contract Negotiation Strategic Planning

Senior Business Development Manager

Esports Players League

Jan 2021 - Dec 2021 (11 months)

Led Indonesia BD team to map partners and brands, plan partnerships and sales, and achieve monthly sign-up and revenue targets while sourcing sponsorship and collaboration opportunities.

Business Development Sales Strategy Team Leadership Prospecting Sponsorship Sales KPI Tracking

Content Project Manager

Vidio.com

Jan 2020 - Dec 2021 (1 year 11 months)

Planned and budgeted content projects, created trackers and cross-department syncs, analyzed content performance metrics, and secured partnerships with producers and labels reporting to the VP of Content.

Content Strategy Project Management Budgeting Data Analytics Partner Management Performance Analysis

Revenue Manager

PT. Mitra Natura Raya

Jan 2020 - Dec 2020 (11 months)

Led the sales revenue team across sponsorship, CSR, F&B, merchandise and facilities, set yearly targets and roadmaps, and identified new revenue streams reporting to the CRO and CEO.

Revenue Management Sales Forecasting Sponsorship Sales Roadmapping Team Leadership Target Setting Stakeholder Management

Head of Project Division

Dyandra Promosindo

Jan 2019 - Dec 2020 (1 year 11 months)

Developed yearly project plans, mentored project teams to monetize content and digital assets, forged local and international partnerships, and advised the board on market trends and strategic opportunities.

Strategic Planning Partnership Development Mentoring Market Research Client Management Event Strategy

Senior Project Manager

Dyandra Promosindo

Jan 2017 - Dec 2019 (2 years 11 months)

Led cross-functional teams to conceptualize and deliver B2B and B2C projects, established strong annual brand positioning, and expanded partnerships domestically and internationally.

Project Development Positioning Operations Management Production Coordination

Project Manager

Dyandra Promosindo

Jan 2015 - Dec 2017 (2 years 11 months)

Planned budgets and executed operational, sales and marketing communication plans while leading junior project managers to deliver events and exhibitions successfully.

Budgeting Operations Marketing Communications Team Leadership Event Management Sponsorship Sales

Junior Project Manager

Dyandra Promosindo

Jan 2013 - Dec 2014 (1 year 11 months)

Executed operational and marketing communication plans and contributed to exhibition and sponsorship sales under senior management supervision.

Operational Management Marketing Communications Project Coordination

Event Manager

Virtual Consulting

Jan 2012 - Dec 2013 (1 year 11 months)

Planned and executed end-to-end events, managed event budgets, and oversaw marketing plans and production trackers reporting to the COO.

Event Planning Budget Management Marketing Execution Vendor Management

Education

Degrees, certifications, and relevant coursework

State Polytechnic of Medan

MICE

2008 - 2012

Activities and societies: Data Analytics (Redash & Tableau); Team Leader & Mentor; Production, Marketing & Commercial; Negotiation; Microsoft Office Strategy

Completed undergraduate studies with a focus on MICE and practical skills in data analytics and marketing-related disciplines from 2008 to 2012.