Christian Leon

Founded and lead a fractional sales leadership and consulting practice, helping B2B businesses build, professionalise and scale their sales function. Completed three consulting engagements, generating $500K+ in new revenue for clients.

Led commercial strategy and revenue growth for a carbon credit trading platform, establishing market position in voluntary carbon markets. Developed go-to-market strategies for OTC carbon trading solutions and built strategic partnerships with verification bodies, carbon registries and institutional buyers.

Drove new business development for indirect tax consulting services, targeting ASX-listed companies and multinational corporations. Executed C-suite selling strategies, securing high-value engagements for GST advisory, VAT optimisation and tax automation solutions.

Delivered $1.5M+ in new ARR through consultative selling of payment infrastructure solutions to mid-market and enterprise clients, with significant exposure to Australia's cryptocurrency and blockchain sector. Created a comprehensive sales process broken down into actionable artefacts, improving prospecting efficiency.

Managed shift operations and volunteer coordination, conducting site visits and risk assessments across established and new locations while keeping service delivery consistent.

Built the ANZ sales function from the ground up, establishing regional go-to-market strategy and a comprehensive sales playbook while managing SDRs remotely. Secured enterprise clients including ASX-listed companies through strategic stakeholder management and C-suite engagement.

Achieved signing the firm's first Superannuation/Pension Fund globally, demonstrating the ability to identify and close strategic opportunities. Pitched internally and secured senior management support to create a new vertical targeting superannuation funds.

Generated $1M+ in new business revenue across APAC with the highest volume of contracts within the first six months in the firm's history. Collaborated on C-suite selling initiatives targeting CFOs and Tax Managers at ASX-listed, multinational and private companies.

Sold corporate superannuation and SaaS platform solutions within Westpac's wealth management dealer group, sustaining and growing $1B+ in Funds under Management. Analysed and collaborated with the Victorian team to facilitate a $500M Funds under Management transfer onto the Wrap platform.

Prepared comprehensive Statements of Advice covering superannuation, SMSFs, insurance and investment portfolios for high-net-worth clients. Developed client portfolios independently and created process improvements reducing execution time for direct equities management.

Completed an online degree in Blockchain and Certified Cryptocurrency Expert, covering blockchain technology and cryptocurrency fundamentals.

Completed RG 146 licensing covering foreign exchange, generic knowledge, insurance, managed investments, securities, and superannuation.

Completed the Higher School Certificate at Marist College Kogarah.