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Chris Shaw

@chrisshaw4

Group Head of Marketing at EGE, who repositioned the business as a technology solutions provider and grew services revenue 200% year-on-year.

United Kingdom

Message

At EGE / Eurostar Global Electronics, I led the rebrand and repositioning from a mobile distributor towards a technology solutions provider. I developed propositions across devices, services and solutions, helping deliver 200% year-on-year growth in services revenue.

I own group marketing strategy across distribution, logistics and technology services, and sit on EGE's senior leadership team and ESG Committee. I manage a marketing team of four and introduced AI and automation workflows using monday.com and Zapier.

Experience

Work history, roles, and key accomplishments

Current

Group Head of Marketing

Current

EGE / Eurostar Global Electronics

Jan 2024 - Present (2 years 8 months)

Leads group-level marketing strategy across a technology business covering distribution, logistics and services. Delivered 200% year-on-year growth in services revenue and led a complete rebrand and repositioning.

Marketing Strategy Brand Strategy Repositioning Go To Market Digital Marketing Campaign Management Partner Marketing Team Leadership AI Marketing Automation Monday.Com Zapier Reporting Business cases

Digital Marketing Manager

Impulse Embedded

Jan 2022 - Jan 2024 (2 years)

Developed and delivered full-funnel marketing activity aligned with sales priorities. Managed SEO, PPC, email, content, website optimisation, and lead-generation activity.

SEO PPC Email Marketing Content Marketing Website Optimization Lead Generation Campaign Tracking performance reporting B2B Marketing

Sales & Marketing Manager

CJK Packaging / IBottles

Jan 2021 - Jan 2022 (1 year)

Owned end-to-end sales and marketing activity across two brands, developing brand positioning, campaigns, and customer propositions for B2B and B2C audiences.

Brand Positioning Campaign Management Digital Marketing Paid Media Content Marketing B2B Marketing B2C Marketing Customer Relationship Management

Sales & Marketing Manager

Magic Textiles

Jan 2016 - Jan 2021 (5 years)

Led a complete brand rebrand and market repositioning, developed new products and services, and delivered integrated marketing campaigns. Contributed to 274% net asset growth over four years.

Brand Rebranding Market Repositioning Product Development Integrated Marketing B2B Marketing Business Growth

Sales & Marketing Manager

SuperSport Ltd

Jan 2014 - Jan 2016 (2 years)

Led a full brand refresh and repositioning, developing B2B marketing activity targeting sports clubs, schools, and organisations. Managed promotional campaigns, partnerships, and events.

Brand Refresh B2B Marketing Promotional Campaigns Partnerships Event Management

Commercial Manager

Port Vale FC

Responsible for ticket sales, sponsorship sales, and corporate hospitality revenue, developing and managing commercial partnerships with businesses and sponsors.

Ticket Sales Sponsorship Sales Corporate Hospitality Partnership Management Commercial Development