Open to opportunities

Chris Lemmon

@chrislemmon

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Chief Marketing Officer driving brand growth, digital demand generation, and product innovation for revenue and ROI.

United States

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What I'm looking for

I’m looking for a leadership role where I can own brand strategy and demand generation, modernize systems (like CRM and reporting), and deliver product and go-to-market innovation with clear accountability and measurable ROI.

I’m a Chief Marketing Officer and VP-level marketing leader focused on brand strategy, digital demand generation, and product innovation that measurably improves revenue, margin, and ROI. I built scalable B2B GTM and demand playbooks that drove a 30% increase in Marketing Qualified Leads (MQLs) and 32% top-line revenue growth, and I’m known for removing friction in the funnel while managing cash and data “with precision.”

I’ve led marketing transformation and market positioning across industrial, CPG/durables, and manufacturing—turning commodity mindsets into branded goods, and creating accountability through dashboards that “tell the truth in real-time.” From implementing Salesforce CRM changes that increased MQLs by 50% to launching targeted LinkedIn campaigns and scaling online growth through Google AdWords, Amazon’s AMS, and the Wal-Mart ecosystem, I build growth systems—then reinforce them with product launches that exceed projections.

Experience

Work history, roles, and key accomplishments

Current

Principal, Fractional GM

Current

3R's Consulting

Jan 2018 - Present (8 years 5 months)

Serves as Fractional General Manager and Sales & Marketing VP for small-cap entrepreneurs across CPG, durables, and industrial markets. Leads innovation and channel activation strategies to unlock trapped P&L value and improve revenue and margin outcomes.

Fractional Leadership Sales Strategy Marketing Strategy Innovation Strategy Channel Activation P&L management

VP, Sales & Marketing

Tidewater Crane & Contracting

Jan 2022 - Jan 2026 (4 years)

Built a scalable B2B go-to-market and demand generation playbook, increasing MQLs 30% and driving 32% top-line revenue growth. Improved marketing ROI through cost reduction and asset leverage, and modernized corporate-facing positioning to reduce sales funnel friction.

Go To Market Marketing Demand Generation ROI Brand Strategy Sales Funnels

EVP & Chief Marketing Officer

Hampton Roads Alliance

Jan 2019 - Jan 2020 (1 year)

Revitalized efforts to attract companies and jobs to Southeastern Virginia by strengthening regional brand perception and simplifying messaging. Increased MQLs 50% versus the prior year by updating Salesforce CRM to interact with the company website and launched targeted LinkedIn campaigns for high-cost states.

Regional Branding Messaging Strategy Salesforce CRM MQL

Sr. VP, Marketing & Product

General Foam Plastics

Jan 2015 - Jan 2018 (3 years)

Set the strategic direction for a $150M small-cap manufacturer, shifting teams from commodity positioning to a branded-goods mindset. Launched the first online store, improved Home Depot Beckett® water pump performance through advertising and inventory management, and delivered innovations including ULTIMA® (+20% vs first-year projections) and Twist & Spout® (+15% vs forecast).

Brand Strategy Google Adwords Inventory Management Positioning

Brand Manager, New Product Dev

Reynolds Consumer Products

Led global turnaround of Handi-Vac, managing P&L for the $60MM product and driving cost reduction of 26% through repackaging and repositioning. Successfully launched Slow Cooker Liners and improved shelf presence by executing new product development initiatives.

P&L management Product Turnaround Packaging & Repositioning New Product Development Brand Management

Sr. Brand Manager, Innovation

Swedish Match

Introduced General Snus by directing R&D teams from conception through stage-gate execution and supporting FDA approval claim development. Improved product and branding performance, including redesigned Timber Wolf pouches and brand image gains in 60%+ of moist snuff users.

Product Launch Brand Management Innovation Management Tobacco Product Marketing Brand Campaigns Product Development