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Chris Fountain

@chrisfountain

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I lead SEO, CRM, website performance, and growth strategy for regulated and high-stakes digital businesses.

United Kingdom

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What I'm looking for

I'm looking to own connected digital strategy across SEO, CRM, website performance, conversion, and growth, ideally in a commercially minded business where regulated-sector experience and director-level strategic input are valued.

At Teknomek, I own digital marketing and website performance for a specialist manufacturer, shaping SEO, conversion optimisation, CRM, paid media oversight, and annual strategy. I report on strategy, budget, and results while contributing to director-level customer journey planning.

I've rebuilt a company website, designed a full welcome funnel, and identified a conversion fix expected to improve site conversion rates. My technical SEO and redirect clean-up work significantly reduced search impressions while maintaining organic traffic, freeing crawl focus and budget for higher-value pages.

My background includes CRM, content, and compliance-led messaging at CoinPoker and Broadway Gaming, including the 888poker rebrand and international market launches. I bring 10+ years across iGaming, fintech, and other regulated environments, connecting acquisition, onboarding, retention, brand voice, and commercial performance.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Teknomek Ltd

Mar 2026 - Present (7 months)

Own digital marketing and website performance for a specialist manufacturer, reporting to senior leadership on strategy, budget, and results.

• Manage organic search strategy, driving audience engagement and maintaining top rankings across a high-value keyword portfolio.
• Oversee all aspects of website performance, including traffic, conversion rates, and revenue-driving page optimisation.
• Lea

SEO Web Performance PPC Management PR Management CRM Content Strategy LinkedIn Google Analytics Budget Management

Senior Content Writer – CRM & Brand

CoinPoker

Jun 2024 - Dec 2025 (1 year 6 months)

Delivered digital, product, and campaign content supporting growth, acquisition, and brand initiatives within a regulated environment.

• Produced SEO-driven website, landing page, and long-form content aligned to marketing and commercial objectives.
• Developed CRM email campaigns balancing engagement, compliance, and brand tone.
• Partnered with marketing, product, and compliance teams to delive

Freelance Copywriter / CRM Content Consultant

Various Clients

Sep 2023 - Jun 2024 (9 months)

Freelance CRM, UX, and lifecycle copywriting for digital and product-led clients.

• Delivered CRM and lifecycle messaging across email, in-app, and web channels.
• Wrote onboarding and activation UX copy for a consumer-facing app.
• Produced SEO-focused website and landing page content supporting acquisition.
• Supported clients with tone-of-voice definition and editorial consistency.

Copywriter CRM & Content

Broadway Gaming (formerly 888poker / 888 Holdings) · Full-time

Jun 2020 - Nov 2023 (3 years 5 months)

Produced structured, compliance-aligned messaging including offer mechanics and promotional terms in line with UK Gambling Commission requirements.

• Contributed to the 888poker rebrand, maintaining tone of voice consistency during brand transition.
• Supported international market launches, including Canadian website content, landing pages, and CRM journeys.
• Worked closely with CRM, marketing,

Content Team Lead

Smartmedia

Aug 2013 - Dec 2015 (2 years 4 months)

Early-career leadership role overseeing content strategy, editorial quality, and delivery across multiple digital products.

• Led content strategy and delivery across 15 performance-led gaming websites.
• Managed and mentored a distributed team of writers and virtual assistants, setting briefs, standards, and deadlines.
• Oversaw content pipelines, editorial quality control, and output at scale.