chitra sohandha

Guided strategic and operational aspects of the F&B division, ensuring high-quality, cost-effective delivery service. Managed vendor relationships, operations, and revenue growth initiatives, and developed sourcing strategies that lowered unit costs by up to 10%.

Led new vendor research and development in line with ICA Sweden standards, and bargained vendor agreements to secure best-value deals of 5%–10%. Coordinated product testing and quality assurance to meet European standards, and created and processed POs in the PLM system.

Spearheaded a pan-India product assortment strategy across 30+ categories, consistently hitting sales targets on ₹1–2 crore monthly turnover. Monitored key inventory metrics and developed product strategies aligned with P&L objectives.

Created the brand's annual business plan for product expansion and sourced new manufacturers. Supervised inventory and stock allocation, and directed pan-India product range planning, increasing sales by 20%.

Achieved width and depth of distribution across retail outlets and implemented promotional activities. Coordinated with Distributor Sales Representatives on tracking and execution of retail promotions.

Drove B2B sales across the SME segment through cold calling and cross-selling of digital ad inventory. Recommended tailored solutions based on client requirements.

Recommended tailored product solutions based on customer needs, achieving a 95% satisfaction score. Enhanced client retention through consistent post-sale follow-up, increasing recurring revenue by 10%.