CHITRANGADA User

I’m a growth marketing specialist with 3 years of experience embedded in lean, fast-moving business teams across B2B technology and D2C consumer sectors. In my current role at PYHeavyee, I built the digital marketing function alongside a close-knit cross-functional team, owning GTM execution, campaign strategy, messaging, CRM infrastructure, and performance reporting end-to-end.

I’m most energized by the intersection of data and storytelling—translating complex value propositions into content that moves audiences. I led an end-to-end SEO strategy (keyword clustering, on-page optimisation, technical audits, and content alignment), growing organic search visibility 40% year-on-year and lifting qualified inbound lead volume by 35%, tracked via GA4 and Google Search Console.

I run full-funnel acquisition with Google Ads and Meta Ads—using audience segmentation, A/B creative testing, bid strategy, and landing page alignment to drive measurable outcomes. The results speak for themselves: sustained 3.2x ROAS, reduced cost-per-lead by 22%, and built HubSpot CRM automation from scratch (lead scoring, lifecycle workflows, and behaviour-triggered drip sequences across 5+ segments), lifting lead-to-customer conversion by 28% and shortening the average sales cycle.

I also design AI-native content workflows using Claude, ChatGPT, and Gemini to scale multi-channel output across LinkedIn, Instagram, X, and Facebook—cutting monthly production time by 30+ hours while lifting engagement 35%. Alongside that, I implemented a performance tracking framework using GA4 and Looker Studio with weekly reporting cadence, reducing campaign error rates by 30–35%, and I’ve applied the same mindset in freelance SEO/content and brand launch planning.