At Chichén Itzá, I managed paid digital and social advertising campaigns to support customer acquisition and brand awareness. I also shaped the brand’s visual identity and content with creative assets designed in Canva.
I ran BTL, experiential, and community marketing initiatives to build direct customer engagement. My promotional work included sales promotions, giveaways, and point-of-sale and merchandising activations.
At AltaNova Real Estate, I founded a residential brokerage and defined its go-to-market strategy for pre-construction and completed developments. I created marketing and listing collateral, ran paid social campaigns to generate and qualify buyer leads, and guided clients through mortgage financing.
In my current role at Focal Fact, I build and manage an industry-expert network to support client research needs. I lead client engagements from scoping to delivery and cultivate relationships with senior executives, board members, and other stakeholders.
