Open to opportunities

CHIARA FERIOTTO

@chiaraferiotto

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Product manager in skincare, fragrances, e‑commerce and brand strategy

Italy

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What I'm looking for

I seek a senior product or e‑commerce role where I can lead brand and product strategy, manage P&L, drive omnichannel launches, and work in a collaborative, growth‑oriented, international environment.

I am a product manager focused on skincare and fragrances, blending brand strategy with hands‑on product development and market launches. I drive commercial plans and oversee product lifecycles from concept to shelf.

I have managed luxury skincare and licensed fragrance brands, including strategy, market analysis, business plans, budgeting and P&L responsibilities, and coordinated product launches and distribution for Italy and export markets.

My background includes e‑commerce leadership and full‑funnel digital marketing: platform development, web advertising, SEO/SEM, email automation, reporting and supplier management across platforms such as Joomla, WordPress, WooCommerce and Magento.

I hold advanced academic training in cultural heritage and cultural management and I communicate in English (B2), Spanish (B1) and French (A2). I combine commercial rigour with visual and photographic experience to deliver strong product presentation and measurable sales growth.

Experience

Work history, roles, and key accomplishments

E-commerce and Product Manager

Coswell Spa

Nov 2018 - Dec 2021 (3 years 1 month)

Led Transvital brand strategy and e-commerce for Italy and export; managed product development and launches, annual budget and P&L, supplier coordination for platform, web advertising, social media and KPI reporting.

Product Development E commerce Strategy Supplier Management Social Media Marketing Automation KPIs

E-commerce and Marketing Assistant

Gens Aurea Spa

Sep 2015 - Oct 2018 (3 years 1 month)

Managed two company e-commerce sites end-to-end, executing web marketing, newsletters and SMS campaigns, social media and customer care while performing product photography and KPI/Google Analytics analysis.

Web Marketing Social Media Google Analytics Customer Care Product Photography Funnel Optimization

Education

Degrees, certifications, and relevant coursework

University of Modena and Reggio Emilia

Master of Science, Conservation and Diagnostics of Cultural Heritage

2010 - 2012

Grade: 110/110

Laurea Magistrale in Conservation and Diagnostics of Cultural Heritage with research and practical work in conservation and diagnostic techniques.

University of Ferrara

Bachelor of Science, Technologies for Cultural Heritage

2007 - 2010

Grade: 105/110

Bachelor's degree in Technologies for Cultural Heritage with a focus on diagnostics and conservation of artworks, including archive and cataloguing internships.

University of Ferrara - Master in Cultural Management

Master in Cultural Management, Cultural Management

Postgraduate master in Cultural Management covering accounting, marketing, management, organization, and European project design.

SEO and Google Web Specialist Course

Professional Certificate, SEO and Web Marketing

2014 - 2015

Completed SEO specialist and Google web specialist training covering web project management, e-commerce creation, social media marketing, DEM and newsletter delivery.

Quantility srl

Professional Certificate, European Project Management

European Project Manager course focused on European project design and project management methodologies.

Falmouth University (program)

Exchange Program, Communication

2015 -

Participation in a communication-related program at Falmouth University from January to September 2015 focused on communication and media practice.

Second International Heritage School / Virtual Heritage School (V-Must.Net)

Short Course, Heritage Studies

Participation in the Second International Heritage School and Virtual Heritage School programs (CNR - Pisa / V-Must.Net / King's College London) focused on heritage diagnostics and virtual heritage methods.