Open to opportunities

Chelsea Smith

@chelseasmith2

Message

I build differentiated wellness and consumer brands through product marketing, positioning, and go-to-market execution.

United Kingdom

Message

What I'm looking for

I'm looking to lead brand, product marketing, and go-to-market work for differentiated consumer or wellness businesses, translating complex ideas into clear narratives, scalable brand systems, and commercial growth.

I've built and scaled brands across wellness, beauty, and consumer sectors, most recently creating VYV House of Life's luxury wellness brand from concept to market. I defined its positioning, brand architecture, customer experience, VYV Sequence Framework, and investor and B2B narratives while supporting flagship launch and international expansion.

Previously, I led a company-wide rebrand and launched a service at Persimmon that generated $500,000 in six months. At Madison Reed, I brought the Light Works Balayage Highlighting Kit to market, generating $2M in its first year and earning an Allure Best of Beauty Breakthrough Award.

Experience

Work history, roles, and key accomplishments

Current

Head of Brand

Current

VYV House of Life

Feb 2026 - Present (7 months)

Led the creation of a luxury wellness brand from concept to market, defining positioning across science, ancient philosophy, and high-end experiential care. Built the brand architecture and ecosystem, integrating founder brand, master-brand, and product arm into a cohesive, scalable system.