Agostina Capria

As Global Brand Manager, I oversee the Graphic Art section, managing five product categories and leading NPD projects. I develop annual brand plans, collaborate with commercial teams, and spearhead sustainability initiatives, achieving B Corp certification. My role includes managing budgets and leading cross-functional teams to ensure successful product launches across 40 markets.

Promoted to Junior Brand Manager, I managed new product development projects and collaborated with marketing agencies to execute impactful campaigns. I provided local markets with toolkits for retail solutions and managed the brand budget, ensuring alignment with financial targets.

As a Marketing Executive, I led an innovation project, managing a cross-functional team to launch new fineliner pen colors. My role involved collaborating with various teams to ensure successful product development and market introduction.

In my role as Account Manager, I worked with senior clients to develop and implement strategic multi-channel marketing initiatives. I managed agency partners and suppliers, ensuring successful project execution for clients like Castrol and Pepsi.

Studied Business Management, focusing on strategic brand management, product development, and market research insights to drive brand growth and sustainability initiatives.

Completed High School Diploma with an emphasis on the International Baccalaureate curriculum, preparing for higher education with a global perspective.