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Nancy Ghanem

@nancyghanem

Digital Marketing Specialist, coordinating Google Ads and improving campaign performance across brands.

Currently I manage and coordinate Google Ads campaigns for two brands, monitored KPIs, and provided optimization recommendations. I also analyze tracking issues across Google Ads, GA4, and GTM to improve data reliability.

Previously, I have coordinated campaigns for the LG Levant account across Iraq, Lebanon, and Jordan, optimizing targeting, remarketing, and media allocation. This work contributed to a 30% increase in ROI, a 25% increase in engagement, and a 25% improvement in budget efficiency.

Experience

Work history, roles, and key accomplishments

Digital Marketing Assistant

Landmark Global

Sep 2025 - Sep 2026 (1 year)

Managed Google Ads campaigns for two brands, monitored KPIs, and provided optimization recommendations. Analyzed tracking issues and designed automated email workflows using Klaviyo and Zapier.

Google Ads Google Analytics Google Tag Manager Klaviyo Zapier Email Marketing SEO WordPress Marketing Automation

Paid Media Specialist

Regie Alfa

Jul 2022 - Jul 2024 (2 years)

Coordinated 300+ campaigns for LG Levant across Iraq, Lebanon, and Jordan using multiple ad platforms. Managed media budgets up to $100K and improved ROI by 30% and engagement by 25%.

Google Ads Meta LinkedIn TikTok Snapchat Budget Management Performance Analysis Remarketing ROI Optimization

Mission Officer & Investigations Coordinator

Armée Libanaise

Apr 2018 - Jun 2022 (4 years 2 months)

Analyzed information from multiple sources, managed complex cases, and prepared decision-oriented reports. Coordinated with multiple stakeholders while adhering to strict procedures.

Analysis Coordination Reporting Stakeholder Management