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Charlotte Lillington

@charlottelillington

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Digital marketing manager driving SEO, content, and social media growth.

United Kingdom

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What I'm looking for

I am seeking a marketing role where I can lead SEO-driven content and social strategy, work on creative projects, and measure clear growth in engagement and conversions.

I am a creative, motivated digital marketing manager with over 12 years of experience delivering measurable results in SEO, content and social media.

I have managed marketing strategy, website content and analytics for clients and organisations, improving engagement rates, exceeding website traffic goals and growing brand awareness.

My recent roles include Freelance Marketing Strategist & Social Media Manager, Marketing Manager/Project Manager at FullTilt Ltd, and Content Account Manager at Absolute Digital Media where I executed SEO-optimised copy, site audits, link building and KPI-driven campaigns.

I combine hands-on skills with tools like SEMrush, Google Analytics, Mailchimp and Adobe Photoshop, and I enjoy creative projects such as street photography and running the Brighton Streets account and print shop.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Manager

Current

Freelance

Jun 2023 - Present (2 years 3 months)

Provide freelance marketing strategy, social media management and SEO copywriting for clients since June 2023; consistently improved engagement rates and exceeded website traffic goals through monthly analytics reporting.

Marketing Strategy Social Media Management Copywriting Analytics Content Creation Client Relations Campaign Planning

Marketing Manager

FullTilt Ltd

Dec 2022 - Jun 2023 (6 months)

Managed social media, website and communications for yoga retreats and courses (Dec 2022–Jun 2023), planned and executed projects and produced SEO-optimised copy to increase search visibility.

Social Media Management Project Management Content Strategy Branding SEO

Content Account Manager

Absolute Digital Media

Oct 2021 - Dec 2022 (1 year 2 months)

Managed content and SEO accounts (Oct 2021–Dec 2022), led link-building, full-site optimisation, keyword research and site audits to improve client Google rankings while exceeding daily KPIs.

SEO Link Building Content Strategy Keyword Research SEMrush Client Management KPIs

Digital Marketing & Events Executive

Bspoke Events

Jan 2019 - Sep 2021 (2 years 8 months)

Drove digital marketing and events (Jan 2019–Sep 2021), doubled event entries, managed social strategy, designed print materials, ran email A/B tests and reported CMS/social metrics weekly.

Event Marketing Social Media Strategy Email Marketing A B Testing Adobe Photoshop Stakeholder Management Recruitment

Content Writer

Jade Stanley

Aug 2017 - Dec 2018 (1 year 4 months)

Wrote SEO-focused travel content and edited freelance contributors (Aug 2017–Dec 2018), produced social media content and improved engagement and website traffic.

seo writing Content Editing Copywriting SEO

Marketing Assistant

iStudentGroup

Oct 2015 - Jul 2017 (1 year 9 months)

Supported marketing operations (Oct 2015–Jul 2017), liaised with universities, wrote website blogs, managed CMS uploads and created social media campaigns.

Content Creation CMS Social Media Campaign Execution Student Recruitment

English Language Teacher

Skouras Camp

Jul 2015 - Sep 2015 (2 months)

Taught English to international children at a summer camp (Jul 2015–Sep 2015), managed large classes, planned lessons and maintained a safe learning environment.

Lesson planning Classroom Management Communication