Charbel Abinader

Heading the drafting, funding, and development of a custom automated Point of Sale system for retail and restaurant workflows. Driving the technical and commercial architecture for scalable transactional capabilities.

Orchestrating the strategic launch of a new iGaming platform, focusing on market positioning and competitive differentiation. Building user-acquisition and retention frameworks aligned with long-term commercial KPIs.

Managed day-to-day operations, inventory, and team performance for a leading home-improvement retail business with full P&L ownership. Implemented inventory controls, staff training, and store layout improvements to boost footfall and conversion.

Advised a dedicated crypto online casino on operational frameworks during pre-launch and early scaling. Covered alternative payment ecosystems, digital-wallet integrations, and decentralized iGaming market positioning.

Headed online betting and casino operations, delivering a 54% GGR lift in 10 months through UX improvements and data-driven marketing. Lifted player retention by 41% with personalized rewards and targeted re-engagement campaigns.

Took Winner.et to a top 5 market position in Ethiopia against 52+ operators. Grew online revenue share from 10% to 39% through digital marketing, affiliate partnerships, and retention work.

Ran integrated online and retail betting operations, delivering a 252% sales lift over 27 months. Expanded digital acquisition through SEO, PPC, social campaigns, and affiliate marketing, and built out 49 franchises in 18 months.

Oversaw regional operations across Central, Eastern and Southern Cameroon, boosting player retention by 32% through segmented bonus structures and personalized communication. Opened 35 shops in 10 months and built relationships with regional regulators.

Wrote and ran sales plans against revenue targets for POS software sold into retail and hospitality accounts. Built and coached a sales team and owned key-client relationships to protect satisfaction and renewal.

Headed a sales team covering seven categories with complete P&L responsibility for five years. Delivered a full showroom launch end to end, including construction oversight, product ordering, staff hiring, and grand opening.

Completed a BTEC Level 7 Extended Diploma in Strategic Management and Leadership, equivalent to a Master's level qualification.

Completed a Qualifi Level 7 Diploma in Strategic Management and Leadership, equivalent to a graduate diploma.

Completed an Executive Diploma in Business Management.

Completed a Hospitality Management Diploma.