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Chantal Zwarts

@chantalzwarts

Content and campaigns lead at Monuta, who led a Drupal-to-Microsoft Power Pages migration and contributed to 20% more completed Funeral Wishes forms.

France

Message

At Monuta, I led the end-to-end migration from Drupal to Microsoft Power Pages and built campaign landing pages. My content initiatives and blog optimisation contributed to a 20% increase in completed “Funeral Wishes” form submissions.

At Breman Installation Group, I led the roll-out of a new brand positioning and developed integrated B2B and B2C campaigns. I conceived and launched the “Everyone Energy Positive” campaign, which grew the company’s LinkedIn following by more than 2,000 within one year.

At ING Netherlands, I worked across copywriting, email marketing and campaign delivery. Email campaigns I owned for savings initiatives delivered a 25% increase in savings deposits during campaign periods. I now run Zwarts Communicatie, creating content and copy for clients across sectors.

Experience

Work history, roles, and key accomplishments

Current

Founder | Copywriter & Content Marketer

Current

Zwarts Communicatie

Oct 2022 - Present (4 years)

Founded and ran an independent copywriting and content marketing practice, acting as sole strategic and creative lead for multiple clients across sectors, including landing pages, blogs, and vacancy copy for organisations such as Acto, Resideo, an e-learning training provider, PorteRenee, and a recruitment company.

Copywriting Content Marketing Landing Pages Blog Writing Client Management Strategic Planning

Content Marketer & Marketing Generalist

Monuta

Oct 2023 - Jul 2026 (2 years 9 months)

Owned always-on social and blog content as senior contributor to Monuta's content strategy, led content migration from Drupal to Microsoft Power Pages CMS, and developed cross-functional projects including the OPEN magazine and campaigns such as 'November 2 Remember' and 'Gaan zoals je bent.' Contributed to a 20% increase in completed 'Funeral Wishes' form submissions through content-driven initia

Content Strategy Content Migration Drupal Microsoft Power Pages Email Marketing Landing Pages Project Management Campaign Management Copywriting Blog Writing

Marketing Communications Specialist

Breman Installation Group

Oct 2022 - May 2023 (7 months)

Took ownership of multiple B2B and B2C campaigns end-to-end, held final editorial responsibility for the internal communications magazine, led execution of the content strategy, and authored and rolled out the full annual report.

Campaign Management Content Strategy Editorial Management Annual Reports B2B Marketing B2C Marketing

Corporate Campaign Manager

Monuta

Jan 2018 - Jan 2020 (2 years)

Owned end-to-end delivery of brand and activation campaigns across online and offline channels, defined campaign themes and propositions, partnered with HR on recruitment-market campaigns, held budget responsibility for media buying, and maintained marketing calendar and performance dashboards.

Campaign Management Brand Strategy Media Buying Budget Management Agency Management Employer Branding Marketing Calendar Performance Dashboards

Online Campaign Marketer

Auping

Nov 2016 - Oct 2017 (11 months)

Coordinated and executed all online marketing activity for Auping in the Netherlands, from always-on SEA and social content to integrated seasonal campaigns such as Summer Sale and Winter Sale. Set up and optimised social, search and display campaigns, including retargeting, and built campaign landing pages.

Digital Marketing SEA Social Media Display Advertising Retargeting Landing Pages Campaign Management Content Calendar

Marketing Communications Specialist

Rabobank Apeldoorn

Mar 2016 - Oct 2016 (7 months)

Advised commercial managers on marketing and communications execution and built local marketing communications plans for the mortgages and youth segments.

Marketing Communications Local Marketing Mortgage Segment Advisory

Online Marketer

Vesting Finance

Oct 2015 - Mar 2016 (5 months)

Translated a new brand positioning into customer journeys, a new corporate website and a corporate campaign, acting as product owner within the scrum team.

Brand Positioning Customer Journey Web Development Corporate Campaigns Product Owner Scrum

Copywriter

ING Netherlands

Nov 2013 - Oct 2015 (1 year 11 months)

Wrote, edited and continuously improved commercial copy across online and offline channels, held ownership of marketing communications strategy and campaign messaging for the Loans product within the scrum team, and mapped the customer journey and conducted customer research to adapt campaign copy.

Copywriting Editing Marketing Communications Campaign Messaging Customer Journey Mapping Customer Research Scrum

Email Marketer

ING Netherlands

Feb 2012 - Oct 2013 (1 year 8 months)

Translated brand strategy into integrated marketing campaigns across online and offline channels, directed studios and creative agencies, and owned multiple savings-campaign initiatives. Email marketing campaigns delivered a 25% increase in savings deposits during campaign periods.

Email Marketing Campaign Management Brand Strategy Agency Management Savings Campaigns Performance Evaluation

Traffic Manager

ING Netherlands

Oct 2009 - Feb 2012 (2 years 4 months)

Coordinated direct mail campaigns end-to-end, including planning, print and budget, in consultation with multiple stakeholders, and directed printers and pre-press suppliers to keep campaign production on schedule.

Direct Mail Campaign Coordination Print Production Budget Management Stakeholder Management Project Management