Sylwia Rusak

Plan, write and edit English and French content for the association and five project websites, coordinating partner contributions. Restructured and migrated the main website's content architecture for search, growing active users from 544 to 3,700+ in two years.

Developed content strategies and website content for SMEs to improve visibility, engagement, and lead generation. Audited and optimized existing content, lifting organic search traffic by 37% in six months for one client.

Owned the editorial calendar and built a content-led demand generation programme with gated guides, lead scoring, and Marketo email workflows, growing fees from website leads by 260%. Coordinated localisation across six markets.

Managed a team of 7 blog contributors and wrote ebooks, whitepapers, and emails on legal and tax topics. Ran an email nurturing campaign that lifted lead conversion by 200%.

Wrote and reviewed conversion-focused website, email nurture, and campaign copy for B2B clients, optimizing user journeys for a 47-fold increase in goal conversions and email results of 37% open / 9.8% CTR.

Developed donor acquisition strategy, supporter content, and coordinated agency activities.

Wrote B2B articles, case studies, and web content with subject-matter experts; SEO work beat registered-user targets by 48%.

Diploma in Digital Marketing & Online PR from Fitzwilliam Institute, 2010–2011.

Grade: 2.1

MSc (Hons) 2.1 in Business Management (Marketing) from Dublin City University, 2006–2008.

MSc in Law, Commercial Law / IP from University of Łódź, 1999–2006.