At Superloop Communications (Exetel), I own growth strategy across broadband and mobile products, from onboarding and activation through retention. I built a measurement framework and leadership dashboards to give Finance, Marketing and Product a shared view of growth opportunities.
At Digital Mobility Solutions (PickMe), I led engagement and retention growth across ride-hailing, food delivery, courier and logistics. I used GA4 and CleverTap Analytics to identify drop-offs, personalise customer journeys and increase DAU by 40%; churn frameworks and reactivation flows reduced churn by 20%.
At Dialog Axiata PLC, I partnered with data teams on predictive models for churn prevention and Multi-SIM users, turning model outputs into targeted campaigns that delivered 100 Mn+ incremental revenue in 6 months. I also used segmentation and behavioural analysis to launch products that reached 1 Mn subscribers in 6 months.
I work across product, data, design, engineering and marketing to turn customer behaviour into experiments and growth recommendations. My experience spans acquisition, activation, engagement, retention and customer lifetime value across digital products and markets.
