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Thomas Nichol

@thomasnichol

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Product strategist at Appetiser Apps who guided 100+ founders and helped launch 50+ products generating $50M+.

Australia

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At Appetiser Apps, I advise startup founders from ideation through product validation. I've guided 100+ founders and helped bring 50+ products to market, generating over $50M in combined revenue.

I shape product strategy using market research, user data, and industry benchmarks. I also help prioritise features and MVP scope so teams can move toward launch and iterate quickly.

At Groupon Australia, I led outbound acquisition of hospitality clients and signed 10+ new clients per month. I achieved 135% of my 2023 annual target and developed campaign strategies that sustained 90% client retention.

Earlier, at Uber Eats, I signed 250+ new venues and generated over $2M in annual revenue. At Twitter/X, I managed advertiser accounts, developed campaign strategies, and identified opportunities to grow client spend.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Strategist

Current

Appetiser Apps

Jan 2025 - Present (1 year 9 months)

Advise startup founders from ideation through product validation, guiding 100 founders and launching 50 products that generated over $50M in combined revenue. Build tailored business strategies and prioritize features for speed to market.

Product Strategy Market Research User Data Analysis Feature Prioritization MVP Scoping Business Strategy Team Alignment

Senior Account Executive

Groupon Australia

Jan 2022 - Jan 2025 (3 years)

Led outbound acquisition of hospitality clients, signing 10 new clients per month and achieving 135% of annual target in 2023. Developed customized campaign strategies that improved merchant ROI and sustained 90% client retention.

Outbound Sales Client Acquisition Campaign Strategy ROI Improvement Customer Retention Demos Business cases Cross Functional Collaboration

Business Development Manager

Uber Eats

Jan 2019 - Jan 2022 (3 years)

Scaled partnerships with top-tier venues and restaurant groups, signing 250+ new venues and generating over $2M in annual revenue. Consistently ranked in the top 10% of BDMs nationally on closed deals.

Partnership Development Prospecting Qualification CRM Outbound Automation Cold Calling Social Selling Pipeline Management

Account Manager

Twitter/X

Jan 2016 - Jan 2019 (3 years)

Managed a portfolio of advertiser accounts, growing spend through campaign strategy and upselling Twitter's ad products. Built quarterly account plans and ran performance reviews to drive renewals and expansion.

Account Management Campaign Strategy Upselling Quarterly Planning Performance Reviews Client Advisory Cross Functional Collaboration