Open to opportunities

Chanchal R

@chanchalr

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Strategic social media manager with 5+ years driving measurable brand growth through organic and paid campaigns.

India

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What I'm looking for

I’m looking for a role where I can own social strategy end-to-end—organic and paid—use data to guide decisions, collaborate with creative teams, and help brands grow measurable reach, engagement, and leads.

I’m a strategic social media manager with 5+ years of experience owning brand presence across Instagram, Facebook, and LinkedIn, delivering measurable growth through both organic and paid. I lead end-to-end Meta Ads, build SEO content strategy using Ahrefs and SEMrush, and coordinate influencer outreach—translating insights into action through data-driven strategic reports. I act as the primary strategic and client-facing lead, using platform performance data to identify opportunities and present actionable recommendations.

In recent work, I drove +218.7% increase in content interactions and +153.3% growth in views within 6 months for an Instagram-focused D2C hand tools brand, with Instagram follower growth of +64.7% organically. I also delivered 558K+ Instagram reach over 10 months (+82.5% growth), doubled content interactions, and grew link clicks by +711.2% for a real estate brand; across building new presences from scratch, I achieved +33.8% organic reach growth and +57.9% increase in content interactions, including influencer-led results (36,944 plays; 31,390 accounts reached). I bring strong writing and content strategy as well—creating platform-native copy and SEO-optimised blogs using Google Search Console to track performance.

Experience

Work history, roles, and key accomplishments

Current

Freelance Digital Marketing

Current

The White Rabbit

Oct 2023 - Present (2 years 8 months)

Served as primary strategic and client-facing lead for D2C, luxury goods, and real estate clients, driving +218.7% content interactions and +153.3% views growth in 6 months. Delivered 558K+ Instagram reach over 10 months (+82.5%) and increased link clicks by +711.2% for a real estate brand.

Meta Ads Paid Social Content Strategy performance reporting Analytics Link Click Optimization

Current

Additional Operations Manager

Current

Thera Para Travels

Dec 2022 - Present (3 years 6 months)

Handled end-to-end client operations including vendor management, trip logistics, payment tracking, and customised itinerary planning. Coordinated Meta ad campaigns and influencer outreach to support lead generation.

Operations Management Meta Ads Lead Follow Up Budget Management Audience Targeting Itinerary Design

Current

Freelance Writer & SMM

Current

Freelance

Apr 2021 - Present (5 years 2 months)

Wrote platform-native copy for Instagram, Pinterest, and YouTube for product brands, adapting tone and format to each audience. Developed SEO-optimised blog content using Ahrefs/SEMrush and tracked performance via Google Search Console.

SEO Content Strategy Ahrefs SEMrush Google Search Console Content Adaptation Educational Content

Freelance Language Teacher

STEP

Dec 2018 - Nov 2023 (4 years 11 months)

Delivered language and communication coaching to college students, corporate employees, and young learners through coach calls, group classes, and webinars. Planned sessions and facilitated learning in both 1:1 and group settings.

Language Coaching Communications Coaching Lesson planning Coaching Corporate Training Curriculum Support

Social Media Manager

Criaa

Oct 2021 - Dec 2022 (1 year 2 months)

Built and launched social media presences from scratch for 3–5 brands, creating strategy, brand voice, and content calendars. Achieved +33.8% organic reach growth and +57.9% increase in content interactions, including an influencer collaboration generating 36,944 plays and 31,390 accounts reached.

Social Media Strategy Influencer Marketing Social Media Content Brand Voice Development Team Management Performance Analytics Content Quality Control

Social Media Manager

Joey’s Hostel

Dec 2020 - Oct 2021 (10 months)

Owned social media end-to-end as sole in-charge, driving creative direction, copywriting, and content calendars. Led influencer outreach and community engagement, and organised events/city tours to generate organic guest engagement and content.

Creative Direction Copywriting Community Management Event Promotion Social Media Analytics

Additional Operations Manager

Thera Para Travels

Dec 2018 - Mar 2020 (1 year 3 months)

Managed client/vendor relationships, trip logistics, payment tracking, and customised itinerary design. Ran end-to-end Meta ad campaigns that generated 15 leads at ₹134 CPL with 7.1K reach and supported lead follow-up.

Operations Management Itinerary Design Meta Ads Audience Targeting Budget Management Lead Follow Up

Assistant Lab Supervisor

The Apolline Project

Jan 2016 - Jan 2019 (3 years)

Researched local pottery wares of Campania, Italy, and supervised student groups in post-excavation processing. Supported pottery lab operations and hands-on lab work coordination.

Archaeology Research Pottery Analysis Post Excavation Processing Lab Operations Student supervision Documentation Research Methodologies Lab Workflow