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Chaitanya A C V

@chaitanyaacv

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Digital Marketing Director at Milestone Internet, developing an agentic AI ad-tech platform for campaign optimization.

India

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At Milestone Internet, I’m developing a proprietary agentic ad-tech platform that helps media buyers diagnose campaign performance, reallocate budgets, and bring cross-channel analytics together. I’m also creating automated ad workflows and AI-driven creative generation for Meta and Google Ads.

At GALE, I led the Bangalore Paid Media Centre of Excellence and managed an annual media budget of $250 million across enterprise accounts. I also scaled the Paid Social team by 80% through mentorship, recruitment, and career progression planning.

Earlier, at Starberry, I maintained over 1,500% ROAS for key clients and introduced automation tools to streamline reporting and media workflows. At Synctag, I delivered 600% sales growth for top FMCG brands through online-to-offline media strategies.

Experience

Work history, roles, and key accomplishments

Current

Director - Paid Media

Current

Milestone Internet

Jul 2026 - Present (3 months)

Drive productization of Paid Media service offerings by architecting a proprietary agentic ad-tech platform powered by advanced Large Language Models. Manage high-impact campaigns across Paid Search, Paid Social, and Metasearch platforms to drive conversions and maximize ROI.

Paid Media AI Large Language Models Campaign Management Paid Search Paid Social Meta Searches ROI Optimization

Director of Biddable Media and Paid Social

GALE

May 2023 - Jun 2026 (3 years 1 month)

Spearheaded the Bangalore Paid Media Centre of Excellence, overseeing biddable delivery and acting as strategic counterpart to North American Paid Social teams. Managed an annual media budget of $250 Million, consistently meeting and exceeding client CPA and ROAS targets.

Biddable Media Paid Social Team Leadership Budget Management CPA Optimization ROAS optimization Client Management

Lead Digital Content and Media

KRDS

Mar 2021 - May 2023 (2 years 2 months)

Led insights-driven performance marketing and biddable initiatives across 8 key verticals including Hospitality, Healthcare, Education, and eCommerce. Oversaw campaign architecture integrating content strategy with media buying to drive measurable business outcomes.

Performance Marketing Biddable Media Content Strategy Media Buying Campaign Architecture

Head of Social Media

Starberry

Jul 2020 - Mar 2021 (8 months)

Directed Facebook Marketplace operations, Paid Social strategy, and inbound marketing for key accounts. Maintained over 1,500% ROAS for key clients through rigorous optimization and data-driven targeting.

Facebook Marketplace Paid Social Inbound Marketing ROAS optimization Automation Tools Zapier IFTTT Integromat

Social Media Manager / Digital Content Marketing Manager

Starberry

Sep 2017 - Jul 2020 (2 years 10 months)

Built and executed holistic digital strategies, optimizing lead generation and biddable channel performance. Executed marketing automation setups and physical device-based marketing techniques using NFCs and Smart Home devices.

Digital Strategy Lead Generation Biddable Media Marketing Automation NFC Smart Home Devices

Chief Digital Strategist

Synctag

Apr 2016 - Sep 2017 (1 year 5 months)

Delivered 600% sales growth for top FMCG brands through innovative O2O (Online-to-Offline) media strategies. Formulated best-in-class analytics logic and led social media product development.

Digital Strategy O2O Marketing Analytics Social Media Product Development

Lead Strategist

vSocialize

Jul 2015 - Apr 2016 (9 months)

Implemented mobile-first technology solutions focused on UI/UX-based conversion rate optimization (CRO). Drove holistic performance marketing and campaign efficiency upliftment to ensure maximum target audience reach.

Mobile First UI UX Conversion Rate Optimization Performance Marketing Campaign Management

Social Media Head & Assistant Professor

Sri Venkateswara Group of Institutions

Jun 2014 - Jul 2015 (1 year 1 month)

Directed digital brand development, social media engagement, and institutional promotion strategies. Instructed courses in Production and Operations Management, Statistics, and Operations Research Management.

Social Media Brand Development Teaching Operations Management Statistics

Research Analyst

Beroe Inc

Aug 2013 - Jun 2014 (10 months)

Built global forecast models and provided research-based insights on commodity supply, demand, and pricing. Delivered proactive weekly and monthly data reports on critical metal trends and economic activity.

Research Forecasting Data Analysis Commodity Markets Reporting