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Wynecia User

@wyneciasampson

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Digital Creator & Strategist | Helping brands grow through engaging video content and audience-first storytelling.

South Africa

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What I'm looking for

I am looking for a collaborative, high-impact remote role where I can lead content creation, craft compelling User Generated Content (UGC), and drive brand storytelling. I thrive in innovative, fast-paced environments that value high-converting visual assets, creative freedom, and data-backed content strategies.

I am a Content Creator and Media Strategist passionate about bridging the gap between brand goals and audience engagement. Over the past 5 years, I’ve produced high-performing digital content across video, graphics, and written media, driving consistent audience growth and brand awareness.

Key Achievements & Capabilities:

Content Strategy & Execution: End-to-end production of short-form video (Reels, TikTok), long-form media, and promotional assets.

Performance & Growth: Scaled video views and improved viewer engagement rate across Instagram and TikTok.

Brand Collaborations: Worked with Beauty Brands to craft native-feeling promotional campaigns that drive real conversions.

Experience

Work history, roles, and key accomplishments

Current

Freelance UGC Creator

Current

Self Employed

Jan 2020 - Present (6 years 7 months)

Produce high-converting User Generated Content (UGC), short-form video campaigns, and visual assets for top beauty, skincare, and lifestyle brands.
Brand Partnerships: Partnered with major brands including L'Oréal Paris Elvive, SVR Laboratoire, SoftLips, Naturals Beauty, Lipsano, Amyla Cosmetics, and Nu-Hair Treatments.

UGC Content Video Editing Content Strategy Social Media Marketing Copywriting