Looking for a job

Marcela Elizondo Perea

@marcelaelizondoperea

Message

I build luxury real estate and hospitality brands, launches, and commercial strategies that drive market absorption.

Mexico

Message

What I'm looking for

I'm looking for a senior strategic role supporting luxury and lifestyle hospitality brands, where I can shape brand positioning, high-ticket customer journeys, go-to-market strategy, broker ecosystems, and commercial performance.

I've built brand, commercial, and launch platforms for luxury real estate and hospitality-adjacent developments for more than 20 years. My work connects market insight, product definition, pricing, premium storytelling, and sales tools.

At ALORA Desarrollos, I lead commercial and marketing strategy for mixed-use, residential, luxury, and branded-residence projects, including the Kimpton Obispado/RISE ecosystem. I translate market studies and customer insight into buyer personas, differentiated value propositions, campaign architecture, broker strategy, and executive reporting.

Through Lyvia Group, I design commercial and brand strategies for residential, industrial, commercial, and tourism real estate projects. I've structured marketing and sales operations, CRM stages, dashboards, KPIs, launch plans, and multichannel campaigns to improve positioning, qualified lead generation, and profitability.

Previously, I led sales and strategy at Pegaso Holding Group/Develex International and strategic planning for 11 projects at Proyectos 9. I also developed commercial and marketing strategies, launches, and national rollouts for high-impact developments at Metrópolis.

Experience

Work history, roles, and key accomplishments

Current

Commercial & Marketing Director

Current

ALORA Desarrollos

Mar 2026 - Present (6 months)

Leads commercial and marketing strategy for a diversified portfolio of mixed-use, residential, luxury, and branded-residence projects, connecting brand positioning with revenue goals and market absorption. Directs brand and go-to-market strategy for high-value developments, including the Kimpton Obispado/RISE ecosystem.

Brand Strategy Marketing Strategy Market Research Customer Personas Go To Market Sales Enablement CRM KPIs Campaign Management Media Mix Modeling PR Events Stakeholder Management

Current

Director and Owner/Commercial Strategy & Co-Development

Current

Lyvia Group

Dec 2018 - Present (7 years 9 months)

Designed and implemented commercial and brand strategies for residential, industrial, commercial, and tourism real estate projects, improving positioning, go-to-market clarity, and profitability. Created launch plans and multichannel campaigns grounded in market research and sales-funnel design.

Commercial Strategy Brand Strategy Market Research Product Definition Audience mapping Sales Funnels CRM KPIs Multi channel Campaigns Strategic Alliances

Director of Sales & Strategy

Pegaso Holding Group/Develex International

Jun 2023 - Aug 2024 (1 year 2 months)

Created and implemented national and international commercial strategies for real estate projects, integrating product definition, target-market analysis, sales channels, and launch priorities. Redefined business model and commercial team structure, improving operating effectiveness and aligning sales, marketing, and strategic growth goals.

Commercial Strategy Sales Strategy Market Analysis Product Market Fit Strategic Alliances Broker Network Management Communication Campaigns

Director of Strategic Planning

Proyectos 9

Feb 2020 - May 2023 (3 years 3 months)

Led strategic planning, team restructuring, and operational optimization for 11 real estate projects, aligning commercial, operational, and brand decisions around performance goals. Directed commercial teams and coordinated sales, promotion, pricing, and broker strategies that contributed to historic sales records.

Strategic Planning Team Restructuring operational optimization Commercial Strategy Sales Strategy Pricing Broker Management Policy Implementation

Commercial & Marketing Director

Metrópolis SA de CV

Aug 2016 - Sep 2019 (3 years 1 month)

Developed commercial and marketing strategies for high-impact developments, contributing to sustained sales growth and stronger market positioning. Managed project conceptualization and launches, coordinating marketing strategy, campaign development, product communication, and national commercial rollouts.

Commercial Strategy Marketing Strategy Campaign Development Product Positioning Market Research Consumer Insights Sales Growth