Catherine Stettner

I am a product marketing leader with 5+ years of experience building go-to-market plans, shaping product strategy, and crafting narratives that connect with customers and drive revenue. I focus on measurable impact and prioritizing what engages users.

At Atlas Health I was the first product marketing hire at a Series A startup, building a department that unlocked new segments and drove 37% revenue growth. I owned market research and competitive analysis, coordinated GTM for launches that achieved 95% customer adoption, and implemented a win/loss program that increased win rate by 22%.

At Biotricity I led VOC-driven roadmap work for both B2B and B2C, maintaining 85% retention eight months post-launch and increasing pre-order sales by 30%; the product received industry recognition including Time’s Best Inventions of 2022 and the company ranked #44 on Fast Company’s Most Innovative Companies 2022.

As a consultant I enable technology businesses to build, launch, and grow revenue-driving products through performance-focused product marketing, sales enablement, and user research. I bring expertise in GTM strategy, positioning, copywriting, analytics, and cross-functional leadership to accelerate product-market fit and business outcomes.