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Catherine Frazer

@catherinefrazer

Senior Brand Strategist at Viderity / U.S. National Science Foundation who built NSF brand standards and resources with 111,141 portal downloads.

United States

Message

At Viderity / U.S. National Science Foundation, I built brand management processes and resources from scratch, including a living standards manual, FAQs, and audience-specific guidance. Portal assets recorded 111,141 downloads in 2024-2025, and manual downloads grew 345% since 2023.

I lead the NSF Brand Management team and translate complex scientific initiatives into clear messaging and visual stories. I also write the NSF Brand Brief and other communications, adapting guidance for staff, awardees, and external users.

At Rainforest Trust, I partnered with program and communications teams on conservation campaigns and impact reports, and led creative development and rollout of the 30th Anniversary campaign and publications. Earlier, I directed client creative at Design Lab and developed outreach at Embrace Home Loans.

Experience

Work history, roles, and key accomplishments

Current

Senior Brand Strategist

Current

Viderity

Jan 2020 - Present (6 years 9 months)

Lead NSF Brand Management team and cross-functional communications around brand standards. Built brand management resources and processes from scratch, including a living standards manual and audience-specific guidance.

Brand Management Strategic Communications Stakeholder Engagement Content Development A B Testing User Adoption Section 508 Accessibility

Senior Graphic Design Officer

Rainforest Trust

Jan 2017 - Dec 2020 (3 years 11 months)

Partnered with program and communications teams on conservation campaigns and impact reports. Led creative development and rollout of the 30th Anniversary campaign and publications.

Graphic Design Campaign Development Brand Standards Print Design Digital Design Multilingual Communication Mentorship

Art Director

Design Lab

Jan 2015 - Dec 2017 (2 years 11 months)

Directed brand and campaign creative for agency clients. Managed client and vendor relationships, project budgets, timelines, and production.

Art Direction Brand Strategy Visual Systems Project Management Client Relations Mentorship

Marketing Specialist

Embrace Home Loans

Jan 2013 - Dec 2015 (2 years 11 months)

Developed communications and outreach for a home lending organization. Coordinated recurring campaigns and branded events, using engagement metrics and response data to inform communications plans.

Marketing Communications Campaign Coordination Event Planning Data Analysis Branded Content