Open to opportunities

Catarina Monteiro

@catarinamonteiro

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Digital marketing professional specializing in media planning, performance analysis and campaign optimization.

Portugal

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What I'm looking for

I’m seeking a mid-level digital marketing role focused on media planning, campaign performance and data-driven optimization within a collaborative, growth-oriented team that values measurable results.

I am a digital marketing professional and Media Controller with experience planning budgets, activating ads, and optimizing campaigns for performance and ROI.

At Clever Advertising I manage planning and cost control for promotional campaigns and implement technical configurations and tracking codes. I analyze market performance to improve conversions and profitability.

Previously, as a Business Analyst at Simplifik I handled contract drafting, tax declarations, invoicing, client support, and managed the company's social media to grow online presence.

I hold a Postgraduate degree in Digital Marketing from IPAM and a Bachelor's in Business Management; I bring analytical rigour, technical ad-platform experience and a collaborative mindset to drive measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Media Controller

Current

Clever Advertising

Mar 2024 - Present (2 years 3 months)

Planned and controlled budgets for promotional campaigns to optimize costs and profitability; implemented ad activation configurations and analyzed market performance to maximize conversions and ROI.

Budgeting Google Ads Google Analytics Performance Analysis Reporting Targeting Excel

Business Analyst

Simplifik

Jul 2023 - Dec 2023 (5 months)

Drafted and reviewed contracts and managed tax filings (IRS, VAT) to ensure legal compliance and timely submission; managed social media, issued invoices, and organized financial and administrative records to support operations.

Contract Drafting Tax Compliance Invoicing Social Media Management Financial Reporting Document Management

Education

Degrees, certifications, and relevant coursework

IPAM - Instituto Português de Administração de Marketing

Postgraduate Diploma in Digital Marketing, Digital Marketing

2022 - 2023

Postgraduate Diploma in Digital Marketing covering digital strategy, SEO, online advertising, content and social media management, analytics, UX/UI, and marketing automation.

Universidade Lusíada do Porto

Bachelor's Degree in Business Management, Business Management

2019 - 2022

Bachelor's Degree in Business Management with coursework in financial analysis, economics, human resources, marketing, operations, and data-driven decision making.