At LUPINE CREATIVE CO., I write and produce short-form paid social scripts for brands including Grove Collaborative, Kizik, The Woobles, Chirp, Pestie, and Calming Buddy. For a Chirp Halo paid test, my financial-utility hook earned a 1.21% CTR versus 0.70% for the empathy hook, and I recommended the next test after diagnosing the CTA as a likely bottleneck.
I also mine customer reviews and compare them with ad creative to identify underserved audiences. In an independent audit of Method, I mapped six buyer personas and found that 72% of ads targeted scent buyers, leaving refill and health-conscious shoppers underserved; on my TikTok channel, a TikTok Shop series generated 640K+ views and thousands of dollars in sales for a brand.
