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Britney Lahman

@britneylahman

Growth marketer at Creative Wealth Society who took MD Meds from zero patients to its first revenue.

At Creative Wealth Society, I designed the business model and offers, then led the launch of a creator marketplace with an outside developer. I also set up the acquisition funnels, lead-source tracking, and AI-enabled workflows used by the remote team.

As Founding Chief Marketing Officer (Fractional) at MD Meds, I took a brand with no audience or systems from zero patients to its first revenue. I rewrote the medical intake in JavaScript, reducing drop-off from 81.2% to as low as 33%, and designed an SMS flow that raised response rates from 5.5% to 32%.

At Kin Meds, I built an affiliate program from scratch that brought in 75+ new patients a month without paid media. Earlier, I built a six-figure UGC business creating ads for 1,000+ clients, and at GENIX Beauty, creator content after a Gen X repositioning drove 69 purchases at 4x ROAS.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Creative Wealth Society

Jan 2024 - Present (2 years 10 months)

Designed the business model and offers for a creator marketplace, including memberships, managed campaigns, and coaching programs. Led product design and launch, and hired and trained a remote team.

GoHighLevel Zapier Make AI Workflows Product Design Business Model Design Team Leadership

Founding Chief Marketing Officer (Fractional)

MD Meds

Mar 2026 - Oct 2026 (7 months)

Joined as the first marketing hire for a telehealth brand and took it from zero patients to first revenue. Built the acquisition system end to end, including Meta campaign structure, creative testing, and patient intake.

Meta Ads Manager JavaScript Email Marketing SMS Marketing Retargeting Creative Testing Funnel Optimization

Creative Director

Kickstart Social LLC

Dec 2024 - Jul 2026 (1 year 7 months)

Led phase-two go-to-market for 26+ national brand launches, managing up to 7 client accounts simultaneously. Managed a 7-person team and met weekly with founding teams to review performance and set priorities.

Creative Strategy Team Management Brand Positioning Creator Programs Webinar Strategy Performance Marketing

Creative Director

Kin Meds

Dec 2024 - Jul 2026 (1 year 7 months)

Built an affiliate program from scratch, recruiting and coaching 100 niche micro-influencers. Within four months, the program brought in 75+ new patients a month with no paid media.

Affiliate Marketing Influencer Marketing Micro Influencers Program Management Sales Strategy

Creative Strategist & Social Media Manager

GENIX Beauty

Apr 2023 - Sep 2023 (5 months)

Identified Gen X women as the real buyer for an anti-aging product and rebuilt messaging, creator casting, and targeting around them. After repositioning, creator content drove 69 purchases at 4x ROAS.

Creative Strategy Social Media Management Creator Programs Targeting ROAS optimization