CAROLLEI MCMILLIN

My role at George Mason University encompasses marketing project management, content writing and design, brand management, event promotion, and marketing analytics for the division of University Life, which is dedicated to student success.

Along with the deliverables I create, I lead a team of junior marketers and designers to help achieve our marketing objectives and business goals.

In my introductory role to University Life at George Mason, I developed and executed a comprehensive content strategy for Career Services. I also created dozens of multi-channel marketing campaigns each year to promote events, services, and resources for Career Services.

At the Museum of Contemporary Art Arlington, I developed marketing collateral and campaigns promoting nonprofit arts education and events in a vibrant urban setting. In this tiny organization, each staff member was a vital component. In addition to my marketing duties, I also managed direct-mail fundraising and unrelated business income via facility rentals.

After completing my graduate degree in Arts Management and final internship at the Museum of Contemporary Art Arlington, I was hired full-time to promote the organization's events, programs, and services via multi-channel marketing campaigns.

During my internship, I built and managed the editorial calendar for a high-volume nonprofit arts organization. I also wrote and designed marketing collateral to promote events, programs, and services at the Museum.