Miya Ma

I introduced the MDI and the DIET at Sephora.
These tools significantly improved the company's ability to assess and predict the impact of design on sales.
Through strong design leadership and data-driven decisions, I enhanced sales conversion and user satisfaction, ensuring high-quality design outputs that contributed measurably to Sephora's growth.

I led the development and optimization of Sephora’s mobile products and e-commerce platforms.

These efforts resulted in significant sales growth and increased user engagement. I also introduced innovative features like UGC and AR, which helped Sephora’s app achieve a 5-star rating.

including developing a mini-program that won an international innovation award.