Open to opportunities

Caroline Muito

@carolinemuito

Message

Chief Operating Officer driving transformation, governance, and digital growth across Africa.

Kenya

Message

What I'm looking for

I’m looking to lead transformation that strengthens governance, performance, and accountability—combining digital modernization with ESG and sustainable commercial growth. I want to partner with founders, executives, and boards to deliver measurable results across complex multi-market organizations.

I’m a Chief Operating Officer and business transformation executive with 25+ years of experience leading growth, operational excellence, and organizational transformation across Africa. I’m known for aligning strategy, people, processes, and technology to deliver measurable commercial and operational outcomes.

In senior roles, I’ve driven strong performance in complex, multi-country environments—delivering 29% revenue growth in Ethiopia and 19% revenue growth in Madagascar, including a 4% market-share gain. I’ve also managed operating budgets of up to US$4 million and led initiatives that generated 7% year-over-year revenue growth by expanding digital and alternative distribution channels.

I also bring proven digital and governance leadership. I’ve doubled transaction volumes through regional transaction banking solution delivery, scaled digital banking channels to increase corporate adoption by 75% and retail adoption by 50%, and built performance management frameworks with operating dashboards and accountability systems. As a Principal Consultant at Rejuvenate Responsibly, I advise founders, executive teams, and family-owned businesses on governance, risk management, ESG integration, and transformation—supporting donor-funded operational improvement initiatives exceeding US$1 million for over 1,000 beneficiaries.

Experience

Work history, roles, and key accomplishments

Current

Principal Consultant

Current

Rejuvenate Responsibly

Aug 2019 - Present (6 years 10 months)

Provided executive advisory on governance frameworks, operating model design, risk management, and organizational transformation. Led donor-funded operational improvement initiatives exceeding US$1 million, improving infrastructure and service delivery for 1,000+ beneficiaries while integrating ESG into strategy and decision-making.

Executive Advisory Governance Operating Model Design Risk Management ESG Strategies Performance Management Strategic Planning Stakeholder Engagement Impact Measurement Transformation Leadership

Fractional Chief Operating Officer

DX5VE

Sep 2023 - Apr 2024 (7 months)

Strengthened operational performance and accountability by operationalizing the 2024 strategic plan. Implemented organization-wide performance management and commission frameworks, executive dashboards, and cross-functional coordination across HR, Finance, IT, Customer Service, and Supply Chain.

Performance Management Dashboards Strategic Planning Commission Frameworks Cross functional Leadership Finance Operations Sales Operations Customer Operations

Commercial Director

Mosound Group

Jan 2019 - Jun 2019 (5 months)

Led commercial strategy and revenue-generation initiatives across six business units. Launched the NRG App marketplace platform and secured 30 new corporate accounts in six months to strengthen customer acquisition and retention.

Commercial Strategy P L Ownership Revenue Growth Account Management Go To Market Planning Partnership Development Product Launch Customer Acquisition Customer Retention Digital Platforms

Global Sales Manager - Alt Channels

Kenya Airways

Jul 2017 - Jul 2018 (1 year)

Drove annual revenue growth of 7% through alternative sales and digital distribution channels. Expanded strategic partnerships and scaled the Msafiri Connect platform to increase commercial performance.

Sales Strategy Digital Channels Partnership Development Revenue Growth Channel Management Scaling

Country Manager - Madagascar

Kenya Airways

Dec 2015 - May 2017 (1 year 5 months)

Delivered 19% revenue growth and increased market share by 4% while managing annual commercial targets of US$7.1 million. Oversaw operating budgets of up to US$4 million and drove growth through market expansion and competitive positioning.

P&L management Market Expansion Revenue Growth Budgeting Market Share Growth Stakeholder Management

Country Manager - Ethiopia

Kenya Airways

Oct 2013 - Oct 2015 (2 years)

Increased revenue by 29% within one year by expanding market share and strengthening competitive positioning. Opened strategic routes connecting African and Asian markets to improve long-term commercial performance.

Market Expansion Positioning Revenue Growth P&L management Commercial Leadership Stakeholder Engagement

Chief Service Officer

Virtual Group

Established the organization’s core service division from the ground up and led a comprehensive turnaround. Transformed a technology-focused business into a customer-centric service enterprise to improve organizational effectiveness.

Service Operations Customer Centricity Operating Model Design Service Delivery Process Improvement Stakeholder Engagement

Electronic & Mobile Commerce Manager

Equity Bank

Developed and launched agency banking and digital commerce initiatives to expand customer adoption and footprint. Increased reach across a network of 100 branches through scalable digital customer acquisition.

Digital Commerce Product Launch Customer Adoption Channel Strategy Growth Analytics

Head of Solution Delivery

Standard Chartered Bank

Led regional implementation and delivery teams across East and Southern Africa for transaction banking solutions. Delivered solutions generating ~20% of corporate banking revenues and doubled transaction volumes over three years.

Solution Delivery Transaction Banking Implementation Management Corporate Banking Stakeholder Management Performance Improvement

Senior Consultant

Roland Berger Strategy Consultants

Advised leading financial institutions across Africa on corporate transformations, strategic growth initiatives, and merger integrations. Spearheaded digital transformation strategy during the M&A of a prominent Nigerian bank.

Corporate Transformation Strategic Growth M&A Integration Digital Transformation Financial Services Consulting Business Strategy Stakeholder Management Risk & Change Advisory