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Carolina GonzalezCG
Open to opportunities

Carolina Gonzalez

@carolinagonzalez2

I build bilingual brand communications, content strategies, and vendor relationships across markets.

Mexico
Message

What I'm looking for

I'm looking for a role where I can combine bilingual brand communications, content strategy, audience research, and stakeholder management to create clear, data-informed campaigns and strengthen relationships across teams, clients, and vendors.

I'm currently leading vendor and client relationships at Picolargo LLC in Chihuahua, managing $6.15M in annual purchasing spend. I've negotiated supplier terms that delivered 4% annual cost savings and coordinate 120 active purchase orders each month while reducing processing time by 20%.

Across Appspire, Nucolato, Agencia de Comunicación Kerygma, St. Edward's University, and Texas Tasty, I've turned brand messaging, audience research, and social content into campaigns and customer engagement. My work includes helping launch JustDinner campaigns, converting 10% of event visitors into sales at Nucolato, and increasing Instagram engagement for St. Edward's University by 15%.

I bring bilingual English and Spanish communications skills, cross-market experience in the U.S., Mexico, and Spain, and a BBA in Public Relations, Advertising & Applied Communication. I enjoy translating data, research, and performance results into clear stories for clients, vendors, leadership, and audiences.

Experience

Work history, roles, and key accomplishments

PL
Current

Purchasing & Operations Manager

Picolargo LLC

May 2025 - Present (1 year 4 months)

Lead vendor and client relationship management across $6.15M in annual purchasing spend, negotiating supplier terms and driving 4% in annual cost savings through process improvements. Serve as the cross-functional communication link between internal teams, external vendors, and clients, coordinating 120 active purchase orders per month and reducing average processing time by 20%.

Education

Degrees, certifications, and relevant coursework

St. Edward's University logoSU

St. Edward's University

Bachelor of Business Administration, Public Relations, Advertising & Applied Communication

2021 - 2025

Pursued a Bachelor of Business Administration with a major in Public Relations, Advertising & Applied Communication and a minor in Economics.

Tech stack

Software and tools used professionally

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