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Carmen Herranz

@carmenherranz

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Growth Marketing specialist at Sumur Digital optimizing Paid Media campaigns to achieve up to 20.44x ROAS.

Spain

Message

At Sumur Digital, I design and execute Growth and digital acquisition strategies, managing conversion-focused Paid Media campaigns with budgets up to €30K. My campaign optimization has achieved up to 20.44x ROAS and CPA from €9.98.

I connect Paid Media with SEO, content, CRM and automation, and develop AI and automation solutions to improve efficiency and scalability. At XO-Company, I managed campaigns across Meta Ads, Google Ads, LinkedIn Ads and TikTok Ads.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Sumur Digital

Oct 2025 - Present (1 year)

Design and execute growth and digital acquisition strategies, managing Paid Media campaigns with budgets up to €30K and achieving up to 20.44x ROAS. Integrate Paid Media with SEO, content, CRM, and automation, and develop AI solutions for efficiency.

Growth Marketing Paid Media Conversion Rate Optimization SEO CRM Marketing Automation AI Data Analysis

Freelance Marketing Specialist

Delivery Digital

Jan 2023 - Dec 2024 (1 year 11 months)

Developed and executed digital acquisition strategies, planned and optimized marketing campaigns, and managed content, SEO, and social media initiatives. Analyzed results and optimized performance against KPIs.

Digital Acquisition Campaign Planning SEO Social Media Performance Analysis KPI Tracking

Social Media Manager & Paid Media

XO-Company

Jan 2022 - Dec 2024 (2 years 11 months)

Managed and optimized Paid Media campaigns across Meta Ads, Google Ads, LinkedIn Ads, and TikTok Ads. Analyzed acquisition, conversion, CPA, and ROAS, and developed content strategies focused on acquisition.