Open to opportunities

Cammy Lee

@cammylee

Senior digital marketing manager specializing in AI-driven performance, bilingual brand building, and e-commerce growth.

Hong Kong

Message

What I'm looking for

I’m looking for a senior digital marketing role where I can lead AI-enabled performance and automation, grow bilingual brand impact, and deliver measurable results through PPC, SEO/GEO, CRM, and data-driven optimisation.

I’m a Senior Digital Marketing Manager with over 8 years’ experience building digital strategy that connects brand, performance, and revenue. I specialise in bilingual content tailored for regional audiences—especially where luxury goods and health & wellness matter—and I lead campaigns end-to-end from planning to optimisation.

I drive growth through performance marketing and automation, including launching and monitoring cost-effective PPC campaigns. At Legacy Artisan Limited, I optimised PPC to achieve a sub-HK$30 Cost Per Lead and automated lead-routing into SleekFlow to support seamless frontline conversion. I also use AI—generative tools, prompt engineering, and AI-driven predictive analytics—to make marketing decisions more data-informed.

My approach blends smart execution with creative direction and deep channel expertise across Instagram, Facebook, LinkedIn, Xiaohongshu, WeChat, DianPing, Douyin, and beyond. I design intelligent marketing automation workflows, apply AI-powered personalisation for hyper-targeted campaigns, and reinforce brand loyalty through content, CRM, event management, and high-touch relationship building (including overseas coverage and exclusive editorial storytelling).

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketing Manager

Current

Legacy Artisan Limited

Jan 2024 - Present (2 years 6 months)

Established end-to-end digital marketing strategies and managed campaigns across major social channels and influencers, alongside SEO/GEO optimisations. Optimized PPC to improve cost-per-lead and automated lead routing into SleekFlow for sales conversion.

Digital Marketing Strategy Social Media Management Instagram Facebook LinkedIn Xiaohongshu WeChat Dianping Douyin Influencer Partnerships SEO GEO PPC Performance Marketing Lead Routing SleekFlow Creative Direction Event Marketing

Project Manager

Trinity Medical Centre Limited

Oct 2022 - Jan 2024 (1 year 3 months)

Directed end-to-end marketing projects to drive digital growth, leveraging SEO and performance analytics tools. Managed budgets and KPIs and partnered with internal teams to launch retention and membership initiatives.

SEO SEMrush Google Analytics Budgeting KPI Tracking ROI Reporting Marketing Automation Retention Marketing Campaign Analytics

Digital Marketing Manager

Oxbridge School

Apr 2022 - Oct 2022 (6 months)

Executed integrated digital campaigns across Google Ads, Meta, LinkedIn, and YouTube, managing SEO/SEM, paid social, display advertising, and targeted email workflows. Led event marketing and coordinated bilingual creative production and media relations for rebranding and brand visibility.

Google Ads Meta Ads LinkedIn Ads YouTube Advertising SEO SEM Paid Social Display Advertising Email Marketing Marketing Budget Management Event Marketing Open Days Media Relations Adobe Creative Suite Bilingual Content HubSpot Mailchimp

Digital Marketing Manager

Yick Fung Leatherware Factory Ltd.

Apr 2020 - Apr 2022 (2 years)

Formulated and executed multi-channel digital campaigns across SEO/SEM, email, database, and display advertising to drive brand awareness and revenue. Produced bilingual content, managed PPC performance, and oversaw promotions and website operations including Shopify storefronts and B2B/B2C site builds.

SEO SEM Email Marketing Database Marketing Display Advertising PPC Performance Analytics ROI Tracking Bilingual Content Creation Content Marketing Instagram Facebook LinkedIn Pinterest Photoshop Adobe Illustrator Shopify Web Development Management B2B B2C

Digital Marketing Manager

Healthworks LLC

Mar 2018 - Jan 2020 (1 year 10 months)

Developed digital creative campaigns for U.S. audiences and managed multi-channel advertising and influencer collaborations across Meta, Pinterest, and Google Ads. Managed automated email marketing via Mailchimp, ran Shopify web operations, and handled Amazon marketing through AMS/Vendor Central with ACOS/ROI tracking.

Meta Ads Pinterest Ads Google Ads Email Marketing Mailchimp ROI Tracking

Education

Degrees, certifications, and relevant coursework

Carmel Secondary School

A-Level & HKCEE Certificates, A-Level / HKCEE

2005 - 2012

Grade: HKCEE (2010): Chinese Language 5*; English Language 5

Completed A-Level and HKCEE studies, including HKCEE (2010) Chinese Language and English Language results.

Coursenvy

Diploma de Español como lengua extranjera, Spanish

2022 -

Listed Spanish language studies via Coursenvy (April 2022).

LVMH

Inside LVMH Certificate, Retail & Customer Experience

2025 -

Completed an Inside LVMH certificate focused on creation and branding, data-driven consumer insights, predictive marketing analytics, and AI-powered campaign optimization (June 2025).

Semrush

Semrush certificate, Digital marketing

2022 -

Completed a Semrush certificate (June 2022).

Instituto Cervantes

Diploma de Español como lengua extranjera, Spanish

2022 -

Completed a Diploma de Español como lengua extranjera course (April 2022).

Hong Kong Baptist University

Creative Writing (Minor), Chinese Language and Literature

2012 - 2015

Grade: Second Class Honor, Division 1; Dean’s list all semesters

Completed a major in Chinese Language and Literature with a minor in Creative Writing. Graduated with Second Class Honor (Division 1) and was on the Dean’s list for all semesters.