FRFelippe Ribeiro
@felipperibeiro
Product Owner and Business Analyst driving data-informed, user-centric digital products across fintech, healthcare, and security.
BrazilWhat I'm looking for
I am a technology professional with 10+ years in software development and digital product delivery, including 7+ years as a Product Owner and Business Analyst for U.S. and LATAM clients.
I specialize in Agile product management, digital transformation, and data-driven strategy, having led digital banking, healthcare, and cybersecurity products that improved engagement, efficiency, and growth.
My achievements include delivering cybersecurity and fraud-prevention features that increased engagement by 20%, reducing provisioning time from days to under an hour, and driving successful MVPs and migrations while mentoring junior POs.
I bring strong stakeholder management, cross-functional leadership, and hands-on UX collaboration using Figma and Miro, with fluency in English and Portuguese to bridge business and engineering effectively.
Experience
Work history, roles, and key accomplishments
Senior Business Analyst
Agility.IO
Jun 2025 - Oct 2025 (4 months)
Partnered with stakeholders to define requirements and product roadmaps for U.S. clients, facilitating discovery sessions and managing backlogs to align business goals with technical execution for fintech and enterprise digital transformation.
Senior Product Owner
Luby Software
Jan 2024 - Jun 2025 (1 year 5 months)
Owned full product lifecycle for internet banking, healthcare, loan and cybersecurity platforms for a U.S. banking client, delivering fraud-prevention products that improved engagement and retention by 20% and mentoring junior POs to raise agile maturity.
Product Owner
Luby Software
Apr 2021 - Jan 2024 (2 years 9 months)
Managed roadmap and backlog for personal internet banking, loan system rebranding and healthcare investment platform, launching a consumer-facing internet banking product that expanded customer acquisition and migrated tooling to improve sprint management.
TOProduct Owner
Totvs
Jan 2018 - Apr 2021 (3 years 3 months)
Led Scrum teams as Product Owner to define CRM APIs and develop cloud manager and CRM microservices, reducing provisioning time from 3–5 days to under 1 hour and supporting agile transformation and product scalability.
Product Analyst
Alterdata Software
Aug 2016 - Feb 2017 (6 months)
Implemented ERP and automation systems for retail clients, delivered training and retention initiatives that reduced churn by 20% and improved client operational efficiency.
Business Analyst
Sandéleh Alimentos
Oct 2013 - Aug 2015 (1 year 10 months)
Led ERP migration to TOTVS Datasul integrating finance, sales and production, trained 30+ users achieving 60% adoption in the first year and enabling full operational onboarding within three months.
Education
Degrees, certifications, and relevant coursework
Usp Esalq
MBA, Data Science and Analytics
2023 - 2025
Grade: 9
Activities and societies: Regular student
ESAMC
Bachelor of Information Technology, Information Technology
2011 - 2015
Grade: 8
Activities and societies: Regular Student
Earned a Bachelor's degree in Information Technology with coursework in software development, systems integration, and IT project delivery.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
Job categories
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