Camila Jimenez Sierra

I’m a Business Administrator specialized in Marketing, and I build brand growth through data-driven strategies, market analysis, and digital campaign execution. I’m especially focused on transforming KPI tracking into actionable insights that support strategic decision-making.

In my current role as a Brand Analyst (Mar 2024–Present) at Harinera del Valle S.A., I’ve contributed to achieving 96% of the annual budget for the Mama-ía brand and supported an average monthly sales volume of 52 tons. I monitor budget execution and optimize resource allocation toward operating profit targets, while coordinating new product launches and in-store initiatives with sales teams and external suppliers.

I’ve also strengthened my commercial and market expertise through roles as a Commercial Analyst (Nov 2021–Feb 2024) and a FemCare Analyst (May 2021–Oct 2021). Across these positions, I analyzed commercial data, built hypotheses from sales and market behavior, and produced performance reports to guide decisions—always with an analytical mindset and strong cross-functional project coordination.