CS

Open to opportunities

Camila Jimenez Sierra

@camilajimenezsierra

Data-driven marketing and brand analyst who turns KPIs and market insights into growth.

What I'm looking for

I’m looking for a marketing/brand role where I can use KPI tracking, market analysis, and multichannel campaign execution to drive growth. I value cross-functional collaboration and clear impact through measurable results and continuous improvement.

I’m a Business Administrator specialized in Marketing, and I build brand growth through data-driven strategies, market analysis, and digital campaign execution. I’m especially focused on transforming KPI tracking into actionable insights that support strategic decision-making.

In my current role as a Brand Analyst (Mar 2024–Present) at Harinera del Valle S.A., I’ve contributed to achieving 96% of the annual budget for the Mama-ía brand and supported an average monthly sales volume of 52 tons. I monitor budget execution and optimize resource allocation toward operating profit targets, while coordinating new product launches and in-store initiatives with sales teams and external suppliers.

I’ve also strengthened my commercial and market expertise through roles as a Commercial Analyst (Nov 2021–Feb 2024) and a FemCare Analyst (May 2021–Oct 2021). Across these positions, I analyzed commercial data, built hypotheses from sales and market behavior, and produced performance reports to guide decisions—always with an analytical mindset and strong cross-functional project coordination.

Experience

Work history, roles, and key accomplishments

HS

Current

Brand Analyst

Current

Harinera del Valle S.A.

Mar 2024 - Present (2 years 2 months)

Contributed to achieving 96% of the annual budget for the Mama-ía brand, delivering an average monthly sales volume of 52 tons. Coordinated new product launches, optimized budget execution, and supported radio campaigns with an estimated 12.9M reach, contributing to +2,500 digital followers.

Budgeting Product Launch Management Performance Insights Cross functional Coordination Advanced Excel

HS

Commercial Analyst

Harinera del Valle S.A.

Nov 2021 - Feb 2024 (2 years 3 months)

Managed and tracked commercial incentive settlement processes, improving efficiency through process optimization. Analyzed channel commercial data and produced reports to support decision-making.

Commercial Analytics Incentive Settlement Tracking Business Reporting Process Optimization Advanced Excel Cross functional Coordination Project Planning

JF

FemCare Analyst

Johnson & Johnson FemCare

May 2021 - Oct 2021 (5 months)

Analyzed sales data and market behavior to build hypotheses that supported the definition of strategic plans. Provided analytical inputs to guide commercial decision-making during the product/market cycle.

Sales Data Analysis Market Behavior Analysis Hypothesis Development Strategic Planning Commercial Analytics

Education

Degrees, certifications, and relevant coursework

PJ

Pontificia Universidad Javeriana

Bachelor’s Degree in Business Administration, Business Administration

Earned a Bachelor's Degree in Business Administration at Pontificia Universidad Javeriana in Cali, Colombia, with a minor in International Business.

PJ

Pontificia Universidad Javeriana

Minor in International Business, International Business

Completed a minor in International Business at Pontificia Universidad Javeriana in Cali, Colombia.

Tech stack

Software and tools used professionally

Gmail

Rollout

Jaime

Enhance

Sierra

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