At Colsubsidio, I analyzed commercial initiatives and promotions across in-store and e-commerce channels, using sales, margin, discount, and profitability indicators to identify trends and opportunities. I also prepared campaign-level P&L analyses to support management decisions.
I automated management reports by bringing SAP, VTEX, and database data into workflows using Excel, Power Query, and Power BI. I built models to evaluate demand elasticity, sales incrementality, and promotional ROI.

