At Grupo Bios, I co-created and led 360° brand strategies across digital and physical channels for three brands. The campaigns increased the reach of focus brands by 98% and engagement by 16.7 thousand percent, with a positive impact on sales.
I also coordinated new product development, market research, trend analysis, and packaging, helping diversify the category portfolio and respond to market needs. For e-commerce, I created marketing strategies and UX improvements, coordinating with commercial, logistics, and supply teams.
At Mattelsa SA, I worked as a product analyst, setting category prices and researching trends for collections. I contributed data-based input on fabrics, colors, and graphics, and generated indicators for corporate decision-making.
My experience also includes e-commerce support at Mattelsa SA and Go To Market and digital transformation work during my professional internship at Comercial Nutresa SAS. I’m currently pursuing a Master’s in Digital Business at ESIC Business & Marketing School.
