Open to opportunities

Caitlin Adam

@caitlinadam

Message

I build revenue-driving demand generation and sales enablement engines for B2B SaaS companies.

United States

Message

What I'm looking for

I'm looking for a B2B SaaS or fintech environment where marketing is accountable to revenue, closely aligned with sales, and empowered to build scalable demand generation and enablement programs.

At RealtyAds, I built the marketing function from the ground up, creating an inbound engine that sourced $1.5–2M in sales-qualified pipeline and drove $600K+ in closed revenue annually. I led go-to-market strategy for three product launches as the company expanded into a full product suite.

I build HubSpot automation, attribution, dashboards, workflows, sequences, and landing pages myself so marketing can move quickly and connect directly to pipeline. I also owned a $1M+ budget across paid media, events, and PR while scaling the team with a content specialist.

Previously at VizyPay, I created the Sales Enablement function, improved MQL-to-SQL conversion by 39%, and managed and mentored a six-person team.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing Strategy

Current

RealtyAds

Aug 2022 - Present (4 years)

Built the marketing function from scratch, sourcing $1.5-2M in sales-qualified pipeline and driving $600K+ in closed revenue annually. Developed full-funnel campaigns, partnered with sales, and owned HubSpot architecture and a $1M+ budget.

Demand Generation Inbound Marketing Campaign Strategy Sales Enablement HubSpot GTM Strategy Budget Management Paid Advertising Email Marketing SEO Content Strategy Analytics Attribution Team Management

Director of Marketing & Sales Enablement

VizyPay

Jun 2022 - Aug 2022 (2 months)

Managed and mentored a team of six with zero turnover in 2 years. Oversaw all campaigns, conducted annual performance reviews, and reported marketing analytics to senior leadership monthly.

Team Management Mentor Campaign Management Marketing Analytics Performance Reviews

Lead Marketing Strategist

VizyPay

Nov 2021 - Jun 2022 (7 months)

Created and owned the Sales Enablement function within marketing. Drove lead generation for Inside Sales and Partnerships through HubSpot-powered landing pages, referral programs, paid advertising, and email campaigns, converting 39% of MQLs to SQLs.

Sales Enablement Lead Generation HubSpot Landing Pages Referral Programs Paid Advertising Email Marketing

Marketing Coordinator

VizyPay

Aug 2020 - Nov 2021 (1 year 3 months)

Recruited 1099 independent sales contractors, consistently ranking top 3 of 10+ recruiters company-wide. Executed all marketing for VizyPay and Look Local First brands on a two-person team, spanning digital marketing, graphic design, and cross-functional collaboration.

Recruitment Digital Marketing Graphic Design Cross Functional Collaboration