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Bulti Banik

@bultibanik

Performance Marketer scaling Meta Ads for D2C brands; tripled monthly paid revenue and improved ROAS.

At Joyes creations, I led Meta paid acquisition for a D2C clothing brand, tripling monthly paid revenue and increasing overall ROAS by about 40%. Audience refinement, bidding strategy, and creative and landing-page tests helped reduce CPA by 28% and raise conversion rate by 22%.

At The Cosmetics Shop, I led Meta paid acquisition for a D2C skincare brand, tripling monthly paid revenue and increasing overall ROAS by about 30%. I reduced CPA by 20% and raised conversion rate by 12% through audience refinement, bidding strategy, and creative and landing-page tests.

Experience

Work history, roles, and key accomplishments

Performance Marketer

The Cosmetics Shop

Jan 2026 - Jan 2026 (0 months)

Led Meta paid acquisition for a D2C skincare brand, tripling monthly paid revenue and increasing overall ROAS ~30%. Reduced CPA 20% and raised conversion rate 12% through audience refinement, bidding strategy, and creative/landing-page tests.

Meta Ads Audience Segmentation Bidding Strategies Creative Testing Landing Page Optimization ROAS optimization CPA reduction Conversion Rate Optimization

Performance Marketer

Joyes Creations

Jan 2023 - Jan 2026 (3 years)

Led Meta paid acquisition for a D2C clothing brand, tripling monthly paid revenue and increasing overall ROAS ~40%. Reduced CPA 28% and raised conversion rate 22% through audience refinement, bidding strategy, and creative/landing-page tests.

Meta Ads Audience Segmentation Bidding Strategies Creative Testing Landing Page Optimization ROAS optimization CPA reduction Conversion Rate Optimization

Education

Degrees, certifications, and relevant coursework

Biswas Company

Professional Certificate, Digital Marketing

2021 - 2021

Professional certificate covering Meta & Google Ads, conversion tracking, UTM tagging, Google Analytics, landing-page optimization and A/B testing. Hands-on project: planned and optimized ad campaigns end-to-end to improve CTR and conversion rates.

Kalyani University

Bachelor of Art, Arts

2015 - 2017

B.A. with coursework in statistics, communication, and consumer behaviour. Capstone project: analysis of digital marketing strategies and conversion funnels with data-backed recommendations to improve engagement and conversion.

Taherpur Girls High School

Higher Secondary, General Studies

2014 - 2015

Completed Higher Secondary education with emphasis on core academic skills, building a strong foundation in quantitative reasoning and written communication relevant to marketing and analytics roles.