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Ashish Gupta

@ashishgupta12

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Performance Marketing Manager at Zros Lifestyle, scaling Outcasts and DYNMC Life campaigns to an average 3.5x ROAS.

India

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At Zros Lifestyle Pvt Ltd., I manage campaigns for Outcasts and DYNMC Life across Meta Ads and Google Ads, achieving an average 3.5x ROAS through campaign optimization, audience segmentation, and creative testing.

Previously, I founded Zeodra Fashion, where full-funnel marketing campaigns generated ₹15Cr in revenue over four years. Across my performance marketing work, I’ve managed more than ₹30Cr in cumulative ad spend and have experience with e-commerce growth, conversion optimization, and customer acquisition.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Manager

Current

Zros Lifestyle Pvt Ltd

Apr 2026 - Present (6 months)

Managed and optimized monthly digital advertising budgets of ₹50 Lakhs for Outcasts and ₹10 Lakhs for DYNMC Life across Meta Ads and Google Ads. Achieved an average 3.5x ROAS through data-driven campaign optimization, audience segmentation, and creative testing.

Meta Ads Google Ads Budget Management ROAS optimization Audience Segmentation A B Testing Google Analytics Meta Ads Manager Conversion Tracking performance reporting

Performance Marketing Lead

Zee Laboratories Ltd

Mar 2025 - Apr 2026 (1 year 1 month)

Led end-to-end performance marketing strategy for Bionutrica e-commerce brand targeting the UK & Ireland markets. Managed digital campaigns across Meta Ads, optimized conversion funnels, and led a team of 7 marketing professionals.

Meta Ads GA4 Meta Business Suite Funnel Optimization Team Leadership Data Analysis ROAS CAC CTR

Founder / Performance Marketing Lead

Zeodra Fashion

May 2021 - Mar 2025 (3 years 10 months)

Managed full-funnel marketing campaigns for a fashion e-commerce brand, generating ₹15Cr revenue in 4 years with 20% profit margins. Executed high-performing campaigns across Meta Ads and Google Ads.

Meta Ads Google Ads A B Testing ROAS CAC CTR CPC AOV Creative Strategy Landing Page Optimization

Performance Marketing Lead

Oogway Enterprises

Aug 2019 - Mar 2021 (1 year 7 months)

Managed ₹35L–₹40L monthly advertising budgets across Meta platforms, generating ₹1.4Cr–₹2Cr monthly revenue with consistent 4–5x ROAS. Reduced Customer Acquisition Cost by 20% through continuous A/B testing.

Meta Ads Budget Management ROAS CAC A B Testing WhatsApp Business API Audience Funnels Competitor Research KPI Analysis

Performance Marketing Executive

Gemmart USA

Feb 2018 - Jun 2019 (1 year 4 months)

Planned, executed, and optimized Meta, Google & Pinterest marketing initiatives. Delivered insights across KPI metrics to scale consumer acquisition and retention campaigns.

Meta Ads Google Ads Pinterest Ads KPI Analysis A B Testing Landing Page Optimization SEO