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Bryan Klimberg

@bryanklimberg

Digital Operations Director at UNITED PARKS & RESORTS who improved website platform efficiency by 25% and delivered $10 million in conversion wins.

United States

Message

At UNITED PARKS & RESORTS, I lead digital operations supporting web and app content, e-commerce operations, and maintenance across 12 websites and apps. I collaborate with marketing, operations, and RM teams on work supporting more than $500 million in yearly ticket revenue.

I managed a website platform upgrade and migration that improved team efficiency by 25%. I also support app content, development, and product updates that contributed to app revenue growth of over 50%.

By testing website improvements, I delivered $10 million in conversion wins. I also analyzed customer feedback and performance replays in weekly reports, contributing to customer satisfaction scores improving from 4/10 to 6/10.

Earlier, I led web, e-commerce, social, advertising, and email strategy. From 2013 to 2019, online conversion increased by 3% and revenue by 63%, while email revenue increased by 90%.

Experience

Work history, roles, and key accomplishments

Current

Director of Digital Operations

Current

United Parks & Resorts

Nov 2025 - Present (11 months)

Lead a team of 5+ professionals supporting web/app content, e-commerce operations, and maintenance for 12 websites and apps. Drive over $500M+ in ticket revenue yearly through collaboration with marketing, operations, and RM teams.

Digital Operations Ecommerce SEO A B Testing Google Analytics Quantum Metrics Team Leadership Stakeholder Management Project Management

Manager of Digital Operations

United Parks & Resorts

Nov 2019 - Oct 2025 (5 years 11 months)

Managed digital operations for 12 websites and apps, implementing processes to improve SEO and e-commerce metrics. Led website platform migration improving team efficiency by 25% and contributed to over 50% growth in app revenue.

Digital Operations Ecommerce SEO A B Testing Google Analytics Quantum Metrics Team Leadership Stakeholder Management Project Management

Manager of Consumer & Interactive Marketing

United Parks & Resorts

Mar 2015 - Oct 2019 (4 years 7 months)

Led web, eCommerce, social, advertising, and email strategy, increasing online conversion by 3% and revenue by 63% from 2013-2019. Launched new email templates and implemented reporting to support strategic decisions.

Digital Marketing Ecommerce Email Marketing Social Media Strategy Analytics A B Testing Sitecore Optimizely Quantum Metrics

Associate Manager of Interactive Marketing

United Parks & Resorts

Jan 2013 - Feb 2015 (2 years 1 month)

Assisted in web, eCommerce, social, advertising, and email strategy, contributing to increased online conversion and revenue growth. Supported A/B testing and real-time web performance review.

Digital Marketing Ecommerce Email Marketing Social Media Strategy Analytics A B Testing Optimizely Quantum Metrics