At ATG, I built the Data Science and Pricing Analytics capability around a greenfield revenue-management platform, from problem definition and data requirements through modelling, productionisation, reporting and adoption across 60+ venues. ML-enabled pricing optimisation delivered approximately 2% revenue uplift in year one and 5% in year two.
I lead ATG’s Data Science and Pricing Analytics roadmap and a multidisciplinary team spanning Data Science, ML Engineering and Analytics. My work includes forecasting, pricing optimisation and experimentation, alongside practical AI-assisted workflows that reduced delivery time by approximately 60%.
At Nielsen Sports, I introduced Data Science as a core capability and shifted work toward predictive modelling, simulation, optimisation and repeatable analytical products. I also introduced Qlik Sense and later Power BI to improve self-service and consistency, and led the winning team in the 2022 Portuguese Football Federation Datathon.
