Simon Ricketts

Lead Growth Intelligence, the group's trading performance and marketing effectiveness function, across a global portfolio. Own the analytics portfolio, the operating model, and the performance narrative for the Monthly Business Review.

Independent consultant working with a range of clients on strategic data projects and initiatives, including data strategy, architecture rebuild, governance, and product development.

Established the Global Digital Channel Analytics capability within the newly created Digital Data and Analytics department. Delivered consolidated global capabilities following the 'build once, deploy everywhere' mantra.

Established the Customer Engagement strategy and function in a Big Data and Machine Learning start-up with a focus on driving annual recurring revenue. Worked with clients to drive adoption of the platform by developing use cases and building partnerships.

Created a 'hub and spoke' centre of excellence for analytics practice across Tesco's product teams. Designed and implemented best practices for core digital analytics competencies and owned analytics tooling and data architecture requirements.

Acted as a conduit between the newly formed analytics and data science capability and the commercial, digital product and marketing business verticals. Gathered requirements and worked with analytics and data science teams to build data products.

Optimised WMG's use of data sources across social, streaming, Direct-to-Fan marketing, sales and commercial data. Implemented measurement frameworks, reporting and MI, and worked with Technology to build out a leading analytics capability using big data platforms.

Led a team of digital analysts working across the client roster to define vision, measurement strategy and infrastructure requirements to support high-level business analytics objectives and improve client decision making.

As the first person recruited specifically to undertake web analytics at the Guardian, evangelised the benefits of data driven decision making across commercial, marketing and editorial verticals. Utilised data to drive product decisions, instrumental in the re-platforming of guardian.com.

Recruited onto a project team building B&Q's first transactional website, diy.com. Undertook a range of commercial and insight roles, and took ownership of the nascent WebTrends reporting tool, sparking a career in digital analytics.

Completed a post-graduate certificate in applied marketing analytics, covering statistics and data mining for customer insight and marketing.

Grade: 2:1

Earned a BA Honours in Philosophy with Second Class Honours, Upper Division (2:1).

Completed A Levels in Business Studies and English Literature.

Achieved 8 GCSE Higher Grade Passes.