Jordan Pass
@jordanpass
MBA-qualified business leader driving marketplace growth, profitability, and data-led commercial transformation.
What I'm looking for
I am an MBA-qualified, commercially focused business leader with a track record of delivering transformation, growth, and profitability across digital marketplaces and data-driven businesses.
I have held full P&L responsibility and led cross-functional teams to execute turnaround strategies, improve contribution margin, and align operational execution with long-term strategic goals.
My analytics background — building reporting infrastructure, data teams, and frameworks for LTV, pricing and marketplace health — underpins my strategic decision-making and investor-facing narrative work.
I am passionate about building high-performing teams, strengthening financial discipline, and driving sustainable impact at scale through clear, accountable leadership.
Experience
Work history, roles, and key accomplishments
General Manager
Tutorful
Sep 2023 - Present (2 years 1 month)
Executive leader with full P&L ownership of a national digital marketplace; drove a cross-functional turnaround and multi-year growth strategy that improved contribution margin and EBITDA while scaling teams across product, marketing, operations, and data.
Head of Analytics & Data
Tutorful
Sep 2022 - Sep 2023 (1 year)
Led the shift to data-informed decision-making by developing KPI frameworks and cohort analytics to optimise marketplace health, customer LTV, pricing strategy, and acquisition/retention investments.
Analytics & Data Manager
Tutorful
Sep 2021 - Sep 2022 (1 year)
Built foundational reporting infrastructure and in-house analytics capability, establishing automated dashboards for marketing, supply, and finance and hiring the initial data team to embed analytics into operations.
Analytics Manager
Riviera Travel
Dec 2020 - Sep 2021 (9 months)
Owned strategic initiatives that increased conversion by 5 percentage points (adding ~£8m revenue) and transformed the contact centre into a revenue-generating function through lead generation and conversion strategy.
Consultant
BFY Group
Apr 2019 - Dec 2020 (1 year 8 months)
Led strategy and performance-improvement projects for energy clients, designing financial and pricing models and delivering a £10m revenue opportunity via an advanced data reconciliation solution.
Senior Analyst
Metapraxis
Sep 2017 - Apr 2019 (1 year 7 months)
Delivered executive-level reporting and decision-support across UK and US markets, partnering with CFOs to produce board materials and managing data strategy projects using SQL and Python.
Education
Degrees, certifications, and relevant coursework
University of Manchester
Master of Business Administration, Business Administration
Grade: First Class
Completed an MBA with First Class honours, complementing analytical and leadership skills for senior commercial roles.
University of Manchester
Master of Chemical Engineering, Chemical Engineering
Grade: First Class with Honours
Graduated with First Class Honours in Chemical Engineering, providing a strong analytical and technical foundation.
De Lisle Science College
A Levels, Pre-university
Grade: Mathematics (A), Chemistry (A), Biology (A)
Completed A Levels in Mathematics, Chemistry, and Biology with top grades, preparing for university-level STEM study.
De Lisle Science College
GCSEs, Secondary Education
Grade: 5 A*, 6 A
Achieved 11 GCSEs including 5 A*s and 6 As, demonstrating strong academic performance across subjects.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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