Bruna Soriani

Developed scalable sales, retention and commercial operations strategies for SMEs and startups, driving revenue growth and optimizing go-to-market processes.

Built and expanded the Brazilian partner ecosystem, managed full sales cycle and a $700K active pipeline, and led enterprise negotiations to exceed partner-led revenue targets.

Managed revenue and sales goals and grew revenue 600% by developing new partner and reseller channels while improving upsell, renewals and GTM efficiency across sales, product and marketing.

Built the account management function, defined KPIs (NPS, CSAT, churn), set expansion quotas and forecasting cadence, and drove MRR growth through structured upsell, cross-sell and renewals.

Led a 48-person team managing revenue and renewals for 100,000 clients, achieved a 91% renewal rate and improved retention by 15%.

Managed R$240M in annual revenue across 16 business units, increased customer lifetime value and consistently exceeded renewal targets.

Delivered 300% revenue growth through prospecting and strategic partnerships and expanded B2B and B2C portfolios via long-term client relationships.

Completed an MBA in Strategic Management focused on leadership and business strategy.

Completed a degree in Education with coursework and experience related to educational program management.