Open to opportunities

Brittney Mmutle

@brittneymmutle

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I’m a marketing strategist crafting lifecycle, content, and community programs that scale across industries.

Botswana

Message

What I'm looking for

I’m looking for a role where I can own lifecycle + content + community strategy, build or scale 0→1 marketing systems, and partner with teams on tight deadlines. I work best in remote, async, high-trust environments.

I’m a marketing, content, and community strategist with 15+ years building programs that move audiences at scale across publishing, higher education, nonprofits, healthcare, retail, and B2B technology. I’m known for owning strategy end-to-end—content operations, editorial direction, and the systems that make everything scale.

I lead lifecycle and email marketing with segmentation, automation, and CRM integration across HubSpot, Mailchimp, and Salesforce (plus customer.io). I focus on measurable performance—improving open rates (32.5% to 43.8%), strengthening deliverability and list growth, and building integrated attribution with tools like Mailchimp and Square.

I also build community and ambassador programs that keep audiences engaged and growing. I sustained a 33.7% advocate engagement rate against a 2–5% industry standard, and I’ve driven major growth through recruitment, onboarding, activation, and retention (including a 2,900% Facebook community growth from 50→1,500 members).

From 0→1 systems building to high-volume editorial output, I bring strong editorial leadership and content QA—developmental and line editing, brand voice documentation, and ghostwriting. In my most recent work, I produce B2B content across 15+ technical verticals in remote, async environments, using AI-assisted workflows (Claude, ChatGPT) while preserving original voice and E-E-A-T editorial standards.

Experience

Work history, roles, and key accomplishments

Current

Freelance Marketing Consultant

Current

Self-Employed

Oct 2020 - Present (5 years 9 months)

Serves as a fractional marketing lead, writing and optimizing website copy, email programs, and community content for a Chicago-area romance bookstore. Grew the email list, improved performance via segmentation and automation, and built integrations and community programming to drive sustained growth.

SEO Email Marketing Email Automation Segmentation Mailchimp Square Community Programming AEO Airtable Content Strategy Campaign Management

Contract Writer & Content Specialist

Confidential Client

Apr 2025 - Mar 2026 (11 months)

Produced high-volume, editorial-grade B2B content across 15+ technical verticals in a fully remote, async workflow. Managed end-to-end content lifecycle activities, using AI-assisted LLM workflows to improve research and editing efficiency while maintaining editorial standards.

B2B Content Writing Editorial Writing Content Management Research AI Assisted Writing Prompt Development E E A T

Publicity & Marketing Manager

Bloom & Casablanca (Sourcebooks)

Sep 2023 - Jan 2024 (4 months)

Led publicity and marketing strategy across two romance imprints spanning 40+ simultaneous annual launches. Built large advocate networks, coordinated influencer partnerships across social platforms, contributed to bestseller campaign outcomes, and managed crisis communications to protect community trust.

Marketing Strategy Advocate Management Influencer Partnerships BookTok YouTube Instagram Crisis Communications

Marketing Manager, Adult Nonfiction

Sourcebooks

Nov 2021 - Sep 2023 (1 year 10 months)

Owned content strategy and campaign execution across 40+ simultaneous annual product launches, including email, social, thought leadership, video scripts, and community content. Sustained strong engagement against industry benchmarks, supported New York Times bestseller outcomes, planned author appearances at major events, and led crisis content response for a product relaunch.

Content Strategy Email Marketing Social Media Thought Leadership Video Scriptwriting Community & Content Campaign Execution

Marketing & Communications Manager

Chicago Commons

Oct 2020 - Oct 2021 (1 year)

Built the content and marketing function from 0→1 for a nonprofit serving 52,000 community members. Developed educational content that reduced inbound inquiries and built HubSpot and Mailchimp integrations to support engagement tracking and personalization.

Content Strategy ghostwriting Mailchimp Personalization Educational Content Marketing Operations

Campaign Project Manager

Museum of Science and Industry

May 2019 - Oct 2020 (1 year 5 months)

Led content strategy and campaign project management for major donor cultivation programs. Managed donor cultivation and stewardship relationships and handled end-to-end event logistics including budgets, sponsorship agreements, programming, and donor recognition.

Stewardship Content Strategy ghostwriting Event Programming Sponsorship Budget Management Project Management

Associate Director of Communications

Vanderbilt University

Jan 2018 - May 2019 (1 year 4 months)

Managed content and communications strategy for 6–8 departmental accounts with advisory and escalation responsibility. Wrote integrated content across giving programs and scripted video content featuring celebrity alumni for high-stakes donor appeals.

Integrated Communications Email Appeals Direct Mail Digital Advertising Newsletters Invitations Talking Points Content Social Media

Assistant Director, Direct Response

University of Chicago

Jan 2016 - Dec 2017 (1 year 11 months)

Executed a $1.4M Giving Day campaign with segmented email deployments to multiple university units within a 24-hour period. Built the university’s crowdfunding platform from 0→1 with KPI accountability and scaled institutional participation during the Giving Day cycle.

Direct Response Marketing Giving Day Fundraising Email Deployment Crowdfunding Platform Building KPI Management

Senior Manager, Marketing Communications

Path to Purchase Institute (P2PI)

Jan 2014 - Dec 2015 (1 year 11 months)

Created content and event marketing strategy for a retail trade association serving C-suite retail and CPG executives. Coordinated communications and logistics for major industry events and conferences while managing stakeholder coordination and executive communications.

Content Strategy Event Marketing Event Coordination Conference Management Executive Communication

Social Media Content Marketing Associate

Grenzebach Glier and Associates

Sep 2013 - Dec 2013 (3 months)

Produced content marketing assets and managed social media presence for a global philanthropic consulting firm. Supported ongoing content and community-facing marketing activities.

Content Marketing Social Media Management

Freelance Marketing Consultant

Presence Health

Jun 2013 - Sep 2013 (3 months)

Supported consumer-facing rebrand work during merger integration of two healthcare organizations. Contributed to campaign communications and event coordination throughout the organizational transition.

Event Coordination

Communications Writer / Project Manager

Grand Valley State University

Jun 2012 - May 2013 (11 months)

Wrote and edited donor-facing communications across multiple formats, including brochures, newsletters, direct mail, feature articles, and appeal letters. Project managed communications for university-wide and donor-oriented private events and developed strategies for annual fundraising engagement.

Donor Letters Brochure Writing Newsletter Writing Direct Mail Appeals Project Management

Account Executive

S&S Public Relations

Nov 2010 - May 2011 (6 months)

Executed media relations campaigns across a portfolio of clients. Pitched stories, coordinated coverage, and managed social media presence as part of campaign support.

Media Relations Story Pitching Coverage Coordination Social Media Management Campaign Execution