TA audrey

Supported cross-functional coordination and marketing positioning for an early-stage fintech startup, including development of its core marketing document and brand assets. Contributed to go-to-market launch strategy, ensuring launch assets, incentives, and budget stayed aligned.

Ran email campaigns achieving 98%+ deliverability and 30%+ click-to-open rates, introduced HTML-designed emails, and segmented a 30,000-lead list. Coordinated campaigns across web design, SEO, paid advertising, and social media, and built the company's first interactive HTML client dashboard.

Delivered 2-3 long-form SEO-optimized articles per client across ~10 clients per month on U.S. personal injury, roofing, and car accident law.

Expanded from virtual assistant to lifecycle and marketing lead, leading client calls, managing customer queries, and building Zoho automations. Consolidated resources into a dashboard, designed booking workflows, and managed webinar campaigns generating around 100 registrations monthly.

Researched industries, target audience pain points and trends to design social content, brochures, and brand graphics across 3 client brands, developing content pillars and audience-tailored messaging.

Led a full company rebrand covering the new name, brand identity, logo, and website. Redesigned the CFD hardware selection tool into a more streamlined, user-friendly experience.

Grew a self-care Instagram community from zero to 1,000+ organic followers in three months and conducted influencer outreach to produce a 16-creator virtual summit repurposed into a paid course.

Completed workshops on business operations and marketing.

Completed courses and workshops on personal branding and digital marketing.

Earned an Associate Degree in Fashion & Apparel Design.

Earned IGCSE certification.