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@tshegofatsoteseletso
Strategic Marketing and Communications professional with proven results.
I am a Strategic Marketing and Communications professional with a Bachelor's degree in Broadcasting and Journalism and over two years of experience as a Communication and Public Relations Officer. My expertise lies in strategic planning, digital marketing, and content development, where I have successfully aligned communication initiatives with organizational goals.
At the Botswana International University of Science and Technology, I spearheaded strategic communication plans that significantly elevated institutional visibility and stakeholder engagement. I designed and executed content strategies for digital platforms, which resulted in increased audience reach and engagement. My collaborative efforts with senior leadership ensured that our marketing and communication strategies were in sync with BIUST’s vision and goals.
With certifications in Strategic Planning, Project Management, Digital Marketing, and Advanced Content Marketing, I am adept at driving brand growth and enhancing stakeholder engagement through data-driven marketing strategies. I am passionate about leveraging my skills to create impactful communication strategies that resonate with target audiences.
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Work history, roles, and key accomplishments
Botswana International University of Science and Technology
Jan 2022 - Present (3 years 10 months)
Spearheaded strategic communication plans that elevated institutional visibility and stakeholder engagement. Designed and executed content strategies for digital platforms, increasing audience reach and engagement.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Broadcasting and Journalism
Completed a Bachelor of Arts in Broadcasting and Journalism. Developed skills in strategic communication, digital marketing, and content development.
Software and tools used professionally
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